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By Jordan King
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A woman standing behind President Donald Trump during a White House announcement has drawn widespread attention online, prompting social media users to ask who she is.
The woman is Jayme Franklin, founder and CEO of the conservative media and lifestyle brand The Conservateur.
Videos show Franklin standing near Trump and Health and Human Services Secretary Robert F. Kennedy Jr. in the Oval Office on Monday, as Trump announced changes to federal childhood vaccination recommendations.
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Democrat supporter Sarrah Bellus (@sarrah_bellus) was one of many users on X who shared footage, with her post garnering more than 500,000 views. The "America-First" account AmericanPapaBear (@AmericaPapaBear) shared screengrabs of Franklin, asking Grok who she was, and garnering more than 83,000 views.
Franklin later said in a post on X that she was "honored to join President Trump in the Oval Office."
"Parents deserve the freedom to make informed decisions" about their children’s health, she wrote. Her post did not specify why she was invited or whether she had any role in developing the executive order Trump signed on Monday.
Newsweek has contacted Franklin’s podcast team, via email, for comment on her behalf.
Who Is Jayme Franklin?
Franklin is a conservative media entrepreneur, commentator and former Trump administration staffer from Northern California.
She graduated from the University of California, Berkeley, in 2020. According to her Aspen Ideas profile, Franklin started The Conservateur in November 2019, while she was still a student. The organization says Franklin founded the publication with longtime friend Isabelle Redfield in 2020.
The Conservateur describes itself as a media and lifestyle brand operating at the intersection of politics, culture, faith, fashion, beauty and femininity. It produces original reporting and commentary aimed primarily at young conservative Christian women.
Before building the brand, Franklin worked in Republican politics and conservative media. She was a legislative intern in the U.S. Senate in 2019, served as a coalitions coordinator for Trump’s 2020 presidential campaign and later became director of correspondence in the first Trump White House.
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Franklin has also worked at Fox News as an associate editor and an administrative and production assistant. She has since appeared frequently on the network as a guest.
In 2025, Franklin and former Trump administration staffer Camryn Kinsey launched "Sincerely American," a podcast covering politics, popular culture, social media, fashion and beauty from a conservative perspective. The pair first met while working in the Trump White House in 2020.
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Franklin has also participated in public discussions about conservative politics and younger voters, including a 2025 Aspen Ideas Festival panel titled "How TikTok Changed the Vote."
She is also listed as a visiting fellow at Independent Women’s Voice, a conservative advocacy organization. Its profile of Franklin says The Conservateur has developed an audience of hundreds of thousands of young women.
The Conservateur’s website says Franklin lives in Washington, D.C., with her husband, Drake Franklin, and their daughter, Vivienne.
What Did Trump Announce at the White House on Monday?
Trump signed an executive order establishing what his administration called its "Gold Standard Childhood Vaccine Recommendations," a framework that would reduce the number of diseases for which vaccines are universally recommended for children from 18 to 11.
Under the order, vaccines against measles, mumps, rubella, diphtheria, tetanus, pertussis, polio, Haemophilus influenzae type B, pneumococcal disease, human papillomavirus and chickenpox would continue to be recommended for all children.
Other immunizations, including those protecting against hepatitis A, hepatitis B and some forms of meningococcal disease, would be recommended for certain high-risk groups or offered through "shared clinical decision-making" between families and health care providers. The latter category would also include vaccines against rotavirus, influenza and COVID-19.
The order also calls for the combined measles, mumps and rubella vaccine, commonly known as the MMR vaccine, to be replaced with three separate single-disease shots once these become available domestically. It says childhood vaccines should, where feasible, be administered during separate medical appointments. Individual measles, mumps and rubella vaccines are not currently available in the United States.
Trump also directed the Health and Human Services Department’s Task Force on Safer Childhood Vaccines to produce plans within 90 days addressing the timing and sequencing of vaccinations, alternatives to aluminum-based vaccine adjuvants, safety monitoring and the availability of single-disease vaccines.
Contact Newsweek editors on this story: Alabama Jackson and Tony Phillips.
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