By Sophia Waterfield
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Superstore brand Walmart is launching a new membership program—Walmart+—offering same-day delivery, fuel discounts and more for its customers.
According to a company press release, the brand is bringing together its online and in-store presence, which includes over 4,700 stores, to offer customers VIP-style access to discounts and social tools to make shopping easier. The corporation caters to over 265 million customers and members who visit 11,500 stores under 56 banners in 27 countries as well as eCommerce websites.
Members can receive these perks from September 15—when Walmart will make the membership open to all customers. This membership will cost $98 a year or $12.95 a month and includes a 15-day free trial period. Benefits of the membership include:
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- Unlimited free delivery: In-store prices as fast as same-day on more than 160,000 items from tech and toys to household essentials and groceries. Customers might already know this service under the name Delivery Unlimited—a subscription service that allows customers to place an unlimited number of deliveries for a low, flat yearly or monthly fee. Current subscribers will automatically become Walmart+ members
- Scan and Go: Unlock Scan and Go in the Walmart app—a fast way to shop in-store. Shoppers can scan their items as they shop and pay using Walmart Pay for a quick, easy, touch-free payment experience
- Fuel discounts: Fill up and save up to 5 cents a gallon at nearly 2,000 Walmart, Murphy USA and Murphy Express fuel stations. According to the company's press release, Sam's Club fuel stations will soon be added to this lineup
This list of benefits will grow over time says the company, though there are no dates for future announcements on the website.
"We are a company committed to meeting our customers' needs," says Janey Whiteside, chief customer officer at Walmart. "Customers know they can trust us and depend on us, and we've designed this program as the ultimate life hack for them. Walmart+ will bring together a comprehensive set of benefits where we see the greatest needs from our customers and where our scale can bring solutions at an unprecedented value."
Walmart is also keeping its existing customer offerings such as free curbside pickup, next day delivery and two-day delivery. Walmart will continue to have delivery options with a per-delivery transaction fee so customers can choose the service that's best for them.
To sign up for the service, download the Walmart mobile app on iOS and Android or check on the Walmart Plus website for updates.
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