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By Amanda Greenwood
Associate News Editor
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Trader Joe's is launching a canvas tote bag in a brand new colorway in stores nationwide, according to various outlets.
Trader Joe's New Tote Bag
Nakia Rohde, Trader Joe's public relations manager, told NBC that the new tote has "lavender handles and a pink logo" and costs $3.99. Rohde described the new bag as being similar in size and shape to the company's existing blue canvas bag.
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A Confirmed Launch Date for the New Trader Joe's Tote Bag
Rohde told NBC the large canvas tote with lavender handles would be available nationwide beginning March 23, while also warning, "This is a limited-time product, and availability will vary store by store."
Although the spokesperson did not specify an exact date, Rohde also confirmed to NBC that the "Mini Pastel" range of Trader Joe's canvas tote bags—which were launched for a limited time last spring—would be returning to stores in mid-March, again, for a limited time.
Last year's "Mini Pastel" range came in light blue, light pink, lilac and mint green and cost $2.99 each, which Rohde confirmed would be the case again this year, according to NBC.
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Why Trader Joe's Totes Keep Going Viral
The launch of the new colorway tote bag follows a surge of interest in Trader Joe's canvas bags over the past two years.
In March 2024, Trader Joe's released a set of mini totes that came in dark blue, yellow, red and green that were available for a limited time. It caused what NBC referred to as "Stanley-like chaos" (after the virality around the availability of the Stanley cup). When they were relaunched in the fall of 2024, the bags again went viral. According to reports and social media videos, customers were waiting for Trader Joe's to restock the bags and then grabbing whatever they could.
What began as an inexpensive, practical shopping accessory has now evolved into something of a collector's item—and, in some cases, a resale commodity. According to NBC, some people are reselling their Trader Joe's tote bags for a substantially higher price than the in-store cost.
The company has made it clear it does not support this initiative, telling the outlet, "We do not condone the reselling of our products and do everything we can to stop it."
What Shoppers Should Know
Stocks of the new tote varies by store, so they may sell out quicker at some stores than others. Rohde advises customers with questions on availability to ask the "friendly crew members in every neighborhood store ready to help."
The best strategy may be the simplest: Check local stores early, and don't assume a restock will follow quickly.
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