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By Jasmine Laws
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Tourists from countries significantly hit by President Donald Trump's trade tariffs are booking fewer trips to the U.S., according to data collected by the hotel search site Trivago, shared with Newsweek.
The data showed a double-digit percentage drop in the number of travelers from Japan, Canada and Mexico opting to visit the U.S. since the president announced his tariffs.
Why It Matters
Earlier this month, the World Travel & Tourism Council (WTTC) projected that visitor spending in the U.S. would fall from $181 billion in 2024 to less than $169 billion because of a decline in "international traveler confidence."
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What To Know
In February, Trump announced tariffs of 25 percent on Canada and Mexico. He later announced a 25 percent tax on imported cars, auto parts, steel and aluminum exports, which he followed with an April announcement of a 10 percent "baseline" tariff on almost all U.S. imports, affecting major trading partners such as Japan.
Since then, travelers from Canada, Mexico and Japan have been booking fewer trips to the U.S., according to Trivago's data, shared with Newsweek.
There was a 27 percent decrease in the number of people traveling from Canada to the U.S. in the first quarter this year compared to last year.
By April, this was down by 22 percent. Trivago said this decline was "offset by a strong trend in domestic travel within Canada, up 22 percent, in the last quarter which we expect will continue into summer."
Other top destinations for travelers from Canada included Mexico and Portugal.
There was a decrease of 17 percent in the number of people traveling from Mexico to the U.S. in the first quarter of this year.
Although, Trivago said this had improved in April, and that there was an "increased interest in travel to Canada by Mexican travelers."
Travelers from Germany have also planned fewer trips to the U.S. this year, with a decrease in the numbers of travelers coming to the U.S. from Germany of 24 percent by April.
These countries are among the world's wealthiest economies. After the U.S. and China, Germany has the world's third largest economy, while Japan has the fifth largest.
According to the data, there has not been a significant change in the number of tourists visiting the U.S. from the U.K., although in April there was a small decline of 4 percent in those from the U.K. travelling to the U.S., Trivago shared.
Earlier this month, the United Kingdom became the first country to form a trade deal with the U.S. since Trump announced his wave of tariffs.
The U.S. president has also threatened to impose tariffs of 50 percent on the European Union, which have been delayed from June 1 to July 9.
Airlines have also reported a drop in the number of European tourists traveling to the U.S.
Air France-KLM and Lufthansa have reported a "weakening" demand for transatlantic routes among European passengers, while demand among American travelers to visit Europe has been growing.
In May and June, bookings to travel across the Atlantic from Europe were down by 2.4 percent compared to last year, while travel in the other direction was up by 2.1 percent, the Financial Times reported.
What People Are Saying
Trivago told Newsweek: "Although the current environment has created uncertainty for travelers, Trivago's outlook for global travel demand remains stable. Our strong revenue growth in April, already outpaced that of our Q1, proving that the travel market remains robust. What we are seeing through our data is a shift in travel behavior, not a decline in travel interest. Yes, inbound travel to the U.S. has faced some headwinds from markets like Canada, Mexico, Japan, and Germany, but we believe it's too soon to say whether this trends will last long-term. We know that travel demand has a direct correlation to economic conditions—when the economy is strong, people tend to travel more frequently or spend more per trip. And with the cost of travel increasing in recent years, coupled with recent unexpected global market uncertainties, that economic sensitivity is even more pronounced.
"Overall, our data shows that travel demand remains healthy in 2025. We believe that this shift toward domestic travel is likely to continue into the busy summer season— a sign of resilient consumer, not retreat."
Ben Smith, the chief executive of Air France-KLM, said in a report on the company's first quarter: "We know there are a lot of customers that are holding back in buying tickets for a little more clarity on … the border, and things like that."
Johannes Thomas, the chief executive of Trivago, said: "In times of uncertainty, people stay closer to home."
What Happens Next
While some tariffs are already in effect, others have yet to come into action because of delays. It remains to be seen how significantly international tourism may be affected by the economic tension between the U.S. and other countries.
Update 05/29/25, 03:36 a.m. ET: This article has been updated following response from Trivago.
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