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Maya Mehrara

By Maya Mehrara

News Reporter

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Vice President Kamala Harris' messages to Gen Z and millennial voters has sparked extensive debate among TikTok users.

Harris' TikTok account uploaded a clup from her October 6 appearance on the podcast "Call Her Daddy" in which she responded to a question from host Alex Cooper about how she plans to help young people — many of whom feel they can't have kids because it's too expensive — not feel left behind.

In response, Harris said she planned to increase housing supply and support for first-time home buyers, and implement tax cuts to young parents.

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The clip on Harris' account included the caption "My message to Gen Z and millennial voters."

The video gained over 2 million views, 316,800 likes, and more than 10,000 bookmarks, sparking widespread and varied conversation amongst commenters.

It's one of four snippets from the interview that Harris has posted on the platform, and has driven the most conversation, receiving over 3,400 comments — around double the comments on the other three.

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Many users in the comments section expressed support for Harris, praising her for being clear on her policies.

Numerous referenced the idea that Harris seemed to have a roadmap to tackle the issue, and compared it to Donald Trump's response during the presidential debate when asked whether he had a plan to address healthcare issues, to which he said, "I have concepts of a plan."

Many others in the comments expressed skepticism though, and questioned whether Harris would actually be able to implement these plans, and why the current administration hadn't already done so.

Others used the comments section as a jumping off point to discuss their thoughts on the topic in general. One user, who goes by Jovana, wrote, "My opinion, we don't need more housing. We need limitations put on these landlords and corporations who make renting/buying impossible with their requirements. We need rent caps."

The comment received over 20,000 likes, and over 200 comments. Many pointed out that Harris has in the past spoken out about wanting to address rent costs.

Other comments also highlighted parental leave and issues affecting young people seeking loans, such as credit scores and interest rates as relevant topics that were relevant to the conversation, and discussed the merits of such policies.

Newsweek reached out to "Call Her Daddy" via a form on their website and Harris' spokesperson for comment via email outside of business hours.

Despite the response being mixed, Harris has likely reached the demographic she was looking to address — 62 percent of individuals under the age of 30 use TikTok according to the Pew Research Center.

As of July 2024, Statista reports that the majority of users around the globe using TikTok are under the age of 35 — 34.8 percent of users are aged 18 to 24, and 34 percent are aged 25 to 34.

Harris' campaign has made extensive use of TikTok since her announcement as the Democratic candidate, and her campaign's account, KamalaHQ, has 4.6 million followers and regularly gains millions of views on its humorous videos.

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