AEW Toni Storm

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Andrew Ravens‎

By Andrew Ravens‎

Contributing Sports Writer

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"Timeless" Toni Storm has opened up about a creative issue she faced during her time in WWE. The current AEW Women's World Champion stated in a new interview that a lack of clear direction for her character was a source of frustration for her on the main roster.

Storm had a successful run in WWE's developmental brands, winning the NXT UK Women's Championship and the 2018 Mae Young Classic tournament. However, her main roster career never reached the same heights. Speaking on the "Marking Out with MVP" podcast, she explained why.

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A Lack of Direction

Toni Storm explained that she was never given a clear, defined character to portray on the main roster. She compared this with her current "Timeless" persona in AEW, which is a fully realized, old-Hollywood-inspired character.

"In the WWE, I don't think I was told what to do enough. I wasn't told to do anything, actually," Storm said. "As in regards to a character, no, I was never like—they would write promos, but I kind of just did it."

AEW Toni Storm

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She continued, "No one had told me anything and I kept my name the whole time."

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A Frustrating Main Roster Run

After a successful run as the NXT UK Women's Champion, Toni Storm was called up to the main roster. While she was featured in programs with top stars like Charlotte Flair, her character never seemed to connect with the audience in the same way it had in NXT. She quit WWE in December 2021, citing creative frustrations.

Since joining AEW, she has become one of the top stars in the women's division. Her current "Timeless" Toni Storm gimmick, a blend of old-school Hollywood glamour and unhinged aggression, has become one of the most popular and entertaining acts in all of wrestling. She is a multi-time AEW Women's World Champion and is coming off successful title defenses against Mercedes Mone and Athena at recent pay-per-view events.

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