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By Richie Whitt
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Despite their inept run of not being productive, the Dallas Cowboys continue to remain wildly profitable and popular.
After finishing 7-9-1 this season in which they missed the playoffs, the Cowboys extended their streak of not playing in an NFC Championship Game – much less a Super Bowl – to an almost unfathomable 30 consecutive years. They lost won a championship after the 1995 season when they beat the Pittsburgh Steelers in Super Bowl XXX.
That staggering lack of success, however, hasn't negatively affected their financial bottom line or their ability to attract fans to the stands.
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In Forbes' December 2025 evaluations owner Jerry Jones' franchise was the most valuable on the planet, worth an estimated $13 billion. And for the 17th consecutive season, the Cowboys led the NFL in total attendance. Every year since they moved out of Texas Stadium and into AT&T Stadium in 2009, more fans have watched Cowboys games in person than any other NFL team.
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In new figures released for the 2025 regular season, the Cowboys - despite playing only eight games compared to nine for some teams - led the league with an average home attendance of 92,991. For the season they drew 743,934 fans to AT&T Stadium, more than 50,000 more than the second-place Denver Broncos (687,500 for nine games). The Kansas City Chiefs (661,146) and New York Jets (660,246) and Giants (638,295) rounded out the top five.
With a football capacity of more than 100,000, AT&T Stadium is also the NFL's largest stadium. Not surprisingly, 101-year-old Soldier Field (61,500) is the smallest and for the second time in three years the Chicago Bears finished last in home attendance.
The Cowboys, who went 4-3-1 at home, led the NFL again with a cumulative 1.36 million fans attending their 17 games. The Green Bay Packers drew the next highest at 1.26 million.
In another nod to their persistent popularity, the Cowboys in 2025 played a league-high tying seven stand-alone games in primetime or on holidays.
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