Paul Finebaum

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Matt Audilet

By Matt Audilet

Contributing Sports Writer

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Bill Belichick's first season leading the North Carolina football program didn't go as he'd hoped, as the Tar Heels finished the season with a disappointing 4-8 record.

And as Belichick now heads into his second season at the helm in Chapel Hill, ESPN college football analyst Paul Finebaum is expecting more of the same.

Finebaum believes the 2026 season could result in the "embarrassing" end of Belichick's coaching career.

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“No one’s taking away his six Super Bowls, but ending like he is going to end is really embarrassing and sad and in many ways pathetic, because this didn’t have to happen," Finebaum said on "Get Up," via On3 Sports. "He only took this job because he was bitter that he couldn’t get an NFL job.”

Paul Finebaum

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Though Belichick now has a full season of college coaching experience under his belt, the Tar Heels still have a serious uphill battle toward becoming a title contender.

“He chose the wrong place,” Finebaum added. “He has tried to use the magic of yesteryear and it simply hasn’t worked. I’ll break it to everyone who is curious how many games they’re going to win this year. Their over-and-under in Vegas is 4.5. Five wins would be considered a success and that would mean another embarrassment.

“He won’t get fired. But he should seriously consider retirement.”

Belichick and North Carolina will begin their 2026 schedule with a matchup against the TCU Horned Frogs on Aug. 29.

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