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By Brian Jones
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The Georgia Bulldogs have teamed up with OutKast to launch a new Nike apparel line.
The limited-edition apparel comes before Georgia takes on Florida at Mercedes-Benz Stadium in Atlanta on Saturday. This will be the first time the game will be played in the city.
Inspired by OutKast's Andre 3000 and Big Boi, the collection includes a varsity jacket, football jerseys, rugby shirts, a satin bomber, a heavyweight fleece hoodie, and more.
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“This started over lunch with Andre,” Brian Francis, founder of Class Trip, who also collaborated on the collection, said in a press release. “He was telling stories about driving up to Athens to watch the Dawgs. Then we saw Georgia vs. Florida was headed to Atlanta for the first time ever. Georgia’s football and its music, together in the city that made OutKast. They put Atlanta on the map. This is our thank you.”
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Six Bulldog Players Are Featured in the Georgia X OutKast Campaign
The Georgia x OutKast campaign was shot during the summer with six Bulldog players: cornerback Ellis Robinson IV, safety KJ Bolden, linebacker Chris Cole, tight ends Kaiden Prothro and Elyiss Williams, and wide receiver Talyn Taylor. The OutKast U collection launches on Tuesday across SNKRS, Class Trip, and select Nike retail partners in Atlanta, while the full collection will be available on Wednesday at Nike.com.
Georgia is the defending back-to-back SEC champions and ranked No. 3 in both polls. The team suffered its first loss earlier this month, falling to Auburn 27-24.
OutKast is considered to be one of the best hip-hop acts of all time. The duo has won six Grammy Awards and have sold over 20 million records.
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