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By Brian Jones
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The Washington Huskies are about to make history with the new deal for their stadium naming rights.
According to Christian Caple of On Montlake, Washington has reached a 10-year, $70 million stadium naming-rights deal with Columbia Bank. The deal is pending, and if it's approved, Husky Stadium will become Columbia Bank Stadium starting in 2027.
As mentioned by On3's Jonathan Wagner, the deal would make it the largest naming-rights partnership in college sports history. Washington already has a deal with Alaska Airlines for its basketball arena, known as Alaska Airlines Arena. The Huskies are set to bring in nearly $100 million in the next 10 years with the basketball deal and the pending football deal.
Read More on NCAA
Husky Stadium (soon to be Columbia Bank Stadium) has been home to the Washington football team since 1920. It has a capacity of 72,500, making it the largest stadium in the Pacific Northwest.
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Washington fans have seen the football team have success in the last few years. The Huskies have reached the College Football Playoff twice (2016, 2023) and reached the national championship game in 2023. Washington lost to Michigan in the title game.
Washington HC Shares Thoughts on CFP Expansion
This year, Washington is 5-4 and 2-4 in the Big Ten. Last weekend, the Huskies lost to Penn State 28-25, and they will face Michigan State on Saturday.
Washington will not reach the College Football Playoff this year, but its chances will be higher with the expansion of the playoff starting next year. This week, Huskies head coach Jedd Fisch shared his thoughts on the College Football Playoff expanding to 24 teams.
"I've been very adamant (about expanding the playoffs)," Fisch said during his press conference on Monday. "I think it's fantastic. I think the way college football is going right now, it's needed. You need to be able to have these opportunities to continue playing. There's an exceptional amount of playoff teams that are 5-4 right now all over the place.
"The Big Ten is constantly beating each other. There's nothing that is predictable. ... You need to be able to have more playoff games. You need to have more teams being able to compete. You need to be able to be more like the NFL. We're beginning to feel like we're more like the NFL every single day. We need more strict rules, more guidelines, so we can be more like them."
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