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Curious Toys for Early Development

By Daniel De Bomford, Bernard Thompson and Sasha Lauture

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1curiosity - Just Play: Curious Toys for Curious Minds. Credit: Courtesy of People Co., Ltd.

Curiosity is the catalyst of early childhood development. As children experience the world for the first time, their curiosity drives them to learn through their senses and play. Toys facilitate this natural exploration through play, an essential tool for constructing their cognitive, emotional and social skills.

Early childhood toy manufacturer People Co. President Masato Kiribuchi emphasizes fostering curiosity and play. "If a child's need to explore and discover isn't met through play, their development may be hindered," he explains. People Co.'s "1curiosity" range is designed around this philosophy of curiosity-led development through play and is targeted at 1-year-old children. "Our toys support this natural growth process by helping children actualize their curiosity and take meaningful developmental steps through play," he says.

Masato Kiribuchi

Masato Kiribuchi President, People Co., Ltd. Credit: Courtesy of People Co., Ltd. Masato Kiribuchi President, People Co., Ltd. Credit: Courtesy of People Co., Ltd.

As toy makers, we take pride in creating toys that serve as the catalyst for children's curiosity.

Masato Kiribuchi President, People Co., Ltd.

The 1curiosity line leverages an abstract design approach, enhancing the play experience's value. The abstract designs stimulate children's imaginations and allow them to interact with the toys in their own unique ways while not being limited by cultural interpretations of objects. Kiribuchi explains how their unique designs empower children to create their own play experiences rather than the toy dictating how children should play. "By keeping the design abstract, children can freely interpret what it is and how to play with it during their playtime," he says.

This approach fulfills the drive of children to accumulate knowledge and skills through exploration and the curiosity of imitation—children are drawn to learn through the mimicry of adults. "By satisfying both of these instincts, 1curiosity toys keep children engaged for significantly longer playtimes compared to traditional toys," he explains.

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