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Best Clean Beauty Brand 2026

By Readers' Choice On 8/5/26 at 12:00 PM EDT

Consumers are increasingly seeking beauty products made with thoughtfully selected ingredients, transparent formulations and sustainable practices. These clean beauty brands are redefining skincare, makeup and personal care without compromising on performance. Vote for the brand you trust to help you look and feel your best.

Newsweek is proud to recognize this year's 10 standout clean beauty brands—selected by our expert panelists and contributors and voted on by readers for their exceptional quality and distinctive excellence. Each has been officially recognized by Newsweek as one of the Best Clean Beauty Brands of 2026.

1. 100% PURE

100% Pure

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100% PURE is known for creating skincare, cosmetics and personal care products made with naturally derived ingredients and fruit-based pigments. The brand emphasizes ingredient transparency, cruelty-free practices and environmentally conscious production. Its colorful makeup and nourishing skincare appeal to consumers looking for naturally formulated alternatives without sacrificing performance or variety.

2. Drunk Elephant

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Drunk Elephant develops biocompatible skincare formulated without what it identifies as unnecessary ingredients that may contribute to skin sensitivity. The brand combines clinically supported actives with pH-balanced formulations designed to work together as customizable routines. Bright packaging, science-driven products and a focus on skin health have made Drunk Elephant a global skincare leader.

3. True Botanicals

True Botanicals

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True Botanicals creates luxurious skincare formulated with naturally derived ingredients and backed by scientific research. The brand focuses on addressing concerns such as aging, hydration and sensitivity using potent botanical extracts and clinically tested formulas. Sustainable sourcing, elegant packaging and a commitment to ingredient transparency define the company's premium approach to clean beauty.

4. Saie

Saie

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Saie develops clean makeup designed to deliver effortless, glowing looks with lightweight, skincare-infused formulas. The brand combines modern cosmetics with thoughtfully selected ingredients while emphasizing sustainability through refill initiatives and environmentally conscious packaging. Its fresh aesthetic, inclusive product lineup and easy-to-use formulations have helped Saie become a standout in clean beauty.

5. OSEA

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OSEA specializes in seaweed-powered skincare inspired by the restorative properties of the ocean. The brand combines marine ingredients with botanical extracts to create clean, vegan products that promote hydration and healthy-looking skin. Sustainability, wellness and decades of family-owned expertise continue to shape OSEA's distinctive approach to premium skincare.

6. ILIA Beauty

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ILIA Beauty combines clean ingredients with high-performance makeup that enhances natural features while supporting healthy skin. The brand's products often include skincare benefits, offering lightweight coverage, nourishing formulas and broad shade ranges. With an emphasis on transparency and thoughtful formulation, ILIA has become a standout name in contemporary clean cosmetics.

7. Alpyn Beauty

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Alpyn Beauty harnesses wildcrafted botanical ingredients sourced from the mountains of Wyoming to create skincare inspired by nature and supported by science. The brand combines antioxidant-rich plants with clinically tested ingredients to target hydration, firmness and radiance. Its commitment to sustainability and regional sourcing distinguishes Alpyn Beauty within the clean beauty category.

8. Biossance

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Biossance develops science-backed skincare powered by sustainably sourced squalane and carefully selected ingredients designed to hydrate, brighten and restore the skin. The brand emphasizes biotechnology, environmental responsibility and clinically tested formulas. Its commitment to effective skincare and sustainable innovation has earned Biossance recognition among consumers looking for clean beauty with visible results.

9. Tower 28 Beauty

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Tower 28 Beauty creates clean, sensitive skin-friendly makeup designed to be easy to wear and accessible for a wide range of consumers. The brand focuses on gentle formulations, vibrant colors and dermatologist-conscious standards while avoiding many common irritants. Playful packaging and inclusive products have made Tower 28 a favorite among modern beauty lovers.

10. Kosas

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Kosas creates clean makeup and skincare designed to enhance natural beauty while nourishing the skin. Known for multitasking formulas infused with skincare ingredients, the brand combines high-performance pigments with thoughtfully selected ingredients. Its modern approach, inclusive shade ranges and lightweight textures have made Kosas a favorite among beauty enthusiasts seeking effortless, everyday products.

FINALISTS BYBI Beauty Counter Credo Beauty The Detox Market Herbivore Botanicals Juice Beauty Nécessaire RMS Beauty Tata Harper Versed

About Newsweek Readers' Choice™ Awards

Our nominees are editorially driven with contributions from a panel of travel experts. The final list is determined by Newsweek editors. Readers can vote once per category, per day. For any questions, please see our FAQs or email us at readers.choice@newsweek.com.

Our Featured Panelists

Teresa Bergen

Teresa Bergen is a Portland, Oregon-based travel writer who specializes in the outdoors, eco, vegan and sober travel. She's the author of Easy Portland Outdoors and the Sober Travel Handbook. Learn more about her at teresabergen.com.

Julie Bielenberg

Julie Bielenberg is a Colorado-based writer producing over 75 pieces a year for outlets such as AAA, Family Vacationist, Rachel Ray in Season, Spoke + Blossom, USA Today, Vail Daily and numerous others. She has been the State's #1 agritourism for ten consecutive years and is always in search of field, farm, forest and forage. Julie has three children and two pandemic pooches and is married to an avid outdoorsman. Follow her on Instagram.

Gavin Booth

Gavin Booth of coupleinthekitchen.com specializes in recipe development, all things grilling, food- and wine-based travel and romantic destinations of the world. He has extensive travel experience, visiting all 50 U.S. states and over 40 countries. He's a full-time recipe developer, photographer, videographer and writer.

Melissa Garcia

Melissa Garcia, known as the ConsumerQueen, is a full-time content creator with over 20 years of experience helping people save money and make savvy decisions. Her mission is to teach others to save where they can so they can spend on what they love. Melissa shares the best products to make life easier and also owns RoamingMyPlanet and The Oklahoma Homesteader, where she continues to inspire and educate her audience.

Jacky Runice

When Jacky took her first flight at age 17 to Spain, she hadn't stepped a foot outside of Chicago. As a broadcast journalist for 20 years, she always managed to bring her travels back to her Chicago audience with radio documentaries about the culture and characters of places she visited. She transitioned to print journalism (syndicated travel column via Tribune Media Services and Travel Columnist for the Daily Herald Chicago) and then to the web where she has written for numerous outlets such as CBS, LuxuryHotels.com, Examiner.com, AOL, USA Today and others. Follow her on Facebook.

Jamie Davis Smith - headshot-Newsweek Fans Choice

Jamie Davis Smith

Jamie Davis Smith is a writer and attorney from Philadelphia who now calls Washington, D.C. home. She's traveled to more than 90 countries, often bringing her children along on her adventures. Her work can be found in The Washington Post, National Geographic, Travel + Leisure, Afar, The Huffington Post, USA Today and many other publications. Jamie can be contacted at byjamiesmith@gmail.com, and posts about her travels on Instagram.

Aly Walansky

Aly Walansky writes regularly about food news and trends. She has been a food journalist for over twenty years and has covered everything from budget shopping to recipes to culinary travel content for national publications that include the Food Network, Southern Living, Food & Wine, Travel & Leisure, The Kitchn and more. She was ranked among top 10 journalists of 2023 and top 10 freelance journalists in 2024, as well as #1 food journalist of 2022, by Muck Rack. Follow her at alywalansky.substack.com.