America’s Best Loyalty Programs 2024

By Ed Barredo

Loyalty programs may mean a free cup of coffee or a discount on a shirt to one individual, but to the overall marketplace, such plans deliver seismic influence on companies' bottom lines. Data analysis firm Statista predicts that the global loyalty management ecosystem will be worth $24 billion by the end of 2029, up from about $5.6 billion in 2022.

That's a lot of people signing up to be repeat customers. And businesses have taken note, offering loyalty programs that span the consumer landscape, crossing sectors with similar offers of discounts and freebies. With so many ways to show your brand loyalty, though, discerning which programs are worth the signup can be a confusing task.

To make things easier, Newsweek has partnered with Statista to rank more than 300 loyalty programs across 40 categories in our fourth annual ranking of America's Best Loyalty Programs.

Our team scoured supermarkets, bagel and sandwich shops, footwear companies, cosmetics makers and nearly every other corner of the country's shopping terrain to rank each offer for your loyalty on a scale of 1 to 10. We parsed the offers and benefits to distill the programs most worthy of your repeat business.

We hope you find your shopping experience very rewarding.

Nancy Cooper Signature 5

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Loyalty Program

Participating Brands*

Category

Subcategory

Score

Banana Republic RewardsBanana RepublicClothingApparel9.04Tillys RewardsTillysClothingApparel9True Fam LoyaltyTrue Religion Brand JeansClothingApparel8.87DSW VIPDSWClothingApparel8.83Burlington Credit CardBurlingtonClothingApparel8.73Calvin Klein PreferredCalvin KleinClothingApparel8.45TJX Rewards Credit CardT.J.MaxxClothingApparel8.22Star RewardsMacy'sClothingApparel8.15Boscov's Rewards ProgramBoscov'sClothingApparel7.89GUESS ListGUESSClothingApparel7.78Pampers ClubPampersClothingBaby and children's products9.16Target CircleTargetClothingBaby and children's products8.88Burlington Credit CardBurlingtonClothingBaby and children's products8.61My Place Reward$The Children's PlaceClothingBaby and children's products8.18My Rewarding MomentsCarter'sClothingBaby and children's products7.72Dillard's RewardsDillard'sClothingDepartment stores9.51Capital One Walmart Rewards CardWalmartClothingDepartment stores8.82The Nordy ClubNordstromClothingDepartment stores8.62AnthroPerksAnthropologieClothingDepartment stores8.51Belk Rewards+BelkClothingDepartment stores8.48Target CircleTargetClothingDepartment stores8.41The Nordy ClubNordstrom RackClothingDepartment stores7.89Kohl's RewardsKohl’sClothingDepartment stores7.84Bealls rewardsBeallsClothingDepartment stores7.71JCPenney Rewards JCPenneyClothingDepartment stores7.68STATUSFinish LineClothingFootwear8.88ScoreCardDICK'S Sporting GoodsClothingFootwear8.37Shoe PerksShoe CarnivalClothingFootwear8.34Champion ClubChampionClothingFootwear8.3Hibbett | City Gear RewardsHibbett | City GearClothingFootwear8.16DSW VIPDSWClothingFootwear8.05FLX RewardsFoot LockerClothingFootwear7.97Famously You RewardsFamous FootwearClothingFootwear7.94Nike MembershipNikeClothingFootwear7.73Vans FamilyVansClothingFootwear7.59adiclubadidasClothingFootwear7.46UA RewardsUnder ArmourClothingFootwear6.91Zappos VIPZapposClothingFootwear6.59Skechers PlusSkechersClothingFootwear6.3Rack Room Shoes Rewards ProgramRack Room ShoesClothingFootwear6.1adiclubadidasClothingOutdoor and athletic apparel8.33Nike MembershipNikeClothingOutdoor and athletic apparel7.77UA RewardsUnder ArmourClothingOutdoor and athletic apparel7.75XPLR PassThe North FaceClothingOutdoor and athletic apparel7.09Greater RewardsColumbiaClothingOutdoor and athletic apparel6.23Torrid RewardsTorridClothingPlus-size fashion9.16My Maurices RewardsmauricesClothingPlus-size fashion8.67Lane RewardsLane BryantClothingPlus-size fashion8.48J. Crew PassportJ. CrewClothingPremium apparel9Coach InsiderCoachClothingPremium apparel8.08

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Licensing:

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METHODOLOGY

The 2024 ranking of America's Best Loyalty Programs was compiled based on the results of an independent survey of more than 4,000 U.S. customers who are members of loyalty programs of retailers or service providers in the United States. Customers were given the opportunity to evaluate various loyalty programs; in total, around 17,900 evaluations were collected. The survey period ran from October to November 2023.

We defined loyalty programs as all reward programs that provided the customer with a benefit when purchasing or using the products or services of the associated brands. The survey was conducted on retailers and service providers from 41 categories, providing results for a broad spectrum of loyalty programs in traditional retail, online retail, and service segments.

The awarded loyalty programs each received an above-average overall score.

ASSESSMENT CRITERIA

The final assessment and rankings were based on six criteria:

1. Ease and enjoyment: measures the value of the perks of being in the rewards program. (5%)

2. Benefit: measures whether the rewards are—in the customer's perception—worth being part of the program. (20%)

3. Overall satisfaction: measures whether personal expectations were fulfilled and whether the customer is satisfied with the experience of the loyalty program overall. (25%)

4. Customer support: measures the level of assistance provided to customers when signing up for the program or having trouble redeeming benefits. (10%)

5. Trust: measures the trust in the loyalty program around how the brand uses personal data provided through the program. (10%)

6. Recommendation: Measures the likelihood of recommending the program to friends and family. (30%)

The full methodology is available here.