America’s Best Customer Service 2025

Customer service is a cornerstone of a great shopping experience. Whether shopping online or in-store, customers want to feel valued, heard and supported. According to 2024 statistics from HubSpot, more than 85 percent of consumers say good customer service makes it more likely they will buy from a company again.

With customer expectations higher than ever, businesses are finding new ways to meet those demands. Customer service leaders are increasing investment in AI, hiring more support staff and improving self-service portals.

To help you identify the companies that are getting it right, Newsweek and global data research firm Statista are proud to present America's Best Customer Service 2025.

This year we recognize over 700 brands across 163 categories that have gone the extra mile to deliver exceptional customer service experiences.

The evaluation focused on five key components: quality of communication, professional competence, range of services, customer focus and accessibility. The research is based on an independent survey of over 28,000 U.S. customers.

Companies honored in our rankings include clothing brands Talbots and Uniqlo, fast-casual restaurants In-N-Out Burger and Chick-fil-A and luxury fashion outlets Coach and Louis Vuitton.

We hope these rankings help you make informed decisions about the places to shop where you will have the best experience and feel most valued.

Nancy Cooper Signature 5

Services: Insurance

Rank

Brand

Score

Category

1Aflac94.99AD&D Insurance (Accidental Death & Dismemberment Insurance)2New York Life Insurance Company89.69AD&D Insurance (Accidental Death & Dismemberment Insurance)3Mutual of Omaha88.14AD&D Insurance (Accidental Death & Dismemberment Insurance)4State Farm86.69AD&D Insurance (Accidental Death & Dismemberment Insurance)5Allstate85.50AD&D Insurance (Accidental Death & Dismemberment Insurance)1USAA92.13Auto Insurance2American Family87.65Auto Insurance3Erie Insurance87.51Auto Insurance4State Farm84.26Auto Insurance5The Hartford83.98Auto Insurance1Northwestern Mutual91.36Disability Insurance2UnitedHealthcare90.27Disability Insurance3Blue Cross Blue Shield84.93Disability Insurance1USAA90.60General Liability Insurance2Nationwide88.74General Liability Insurance3Safeco86.85General Liability Insurance4State Farm84.44General Liability Insurance5GEICO82.49General Liability Insurance1Priority Health86.74Health Insurance2Humana83.76Health Insurance3Aetna83.09Health Insurance4Molina Healthcare82.60Health Insurance5Blue Cross Blue Shield82.04Health Insurance1USAA93.07Homeowners Insurance2American Family92.06Homeowners Insurance3Nationwide86.08Homeowners Insurance4Erie Insurance85.97Homeowners Insurance5The Hartford85.39Homeowners Insurance1USAA92.07Life Insurance2Mutual of Omaha89.26Life Insurance3New York Life Insurance Company88.46Life Insurance4State Farm87.68Life Insurance5MetLife87.30Life Insurance1Edward Jones94.74Retirement Planning Solutions2TIAA92.43Retirement Planning Solutions3Vanguard90.39Retirement Planning Solutions4New York Life Insurance Company88.96Retirement Planning Solutions5Fidelity Investments88.43Retirement Planning Solutions1Mutual of Omaha91.79Supplemental Insurance2Humana86.89Supplemental Insurance3Aetna86.85Supplemental Insurance4Aflac86.68Supplemental Insurance5State Farm86.45Supplemental Insurance1Travel Insured International92.88Travel Insurance2Travelex Travel Services86.76Travel Insurance3Berkshire Hathaway Travel Insurance82.81Travel Insurance4Travelers82.60Travel Insurance5Allianz Global Assistance81.02Travel Insurance

LICENSING

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METHODOLOGY

The America's Best Customer Service 2025 rankings were identified from the results of an independent survey of more than 28,000 U.S. customers who have either made purchases, used services, or gathered information about products or services in the past three years. Customers evaluated several brands: in total over 200,000 evaluations were collected. The awarded brands each received on average 100 evaluations from customers.

The survey was conducted on retailers and service providers from 163 categories, providing results for a broad spectrum of customer experiences in traditional retail, online and service segments. For each category, the most relevant brands were included in the scope of the survey according to reputation, turnover or market share.

In the bricks-and-mortar categories, only retailers and service providers present in at least two census regions have been included in the list. In the online categories, only retailers and service providers present online have been included in the list. In total, the survey took an average of 9-12 minutes to complete, and the field period ran from February to March 2024.

The final assessment and rankings were based on the Likelihood of Recommendation (50% of the final score) and five weighted evaluation criteria (also 50% of the final score):

1. Quality of Communication: measures whether the contact (via e-mail, telephone or face-to-face) was friendly or polite.

2. Professional Competence: measures the quality of information received and whether questions were answered correctly and in sufficient detail.

3. Range of Services: measures the variety of solutions available to fulfill one's personal expectations.

4. Customer Focus: measures whether the customer feels acknowledged and important.

5. Accessibility: measures the availability of customer service in a shop or on a helpline.

The top 3-5 brands based on category size receiving the highest scores in each category were awarded as America's Best Customer Service 2025.

DISCLAIMER

The rankings are comprised exclusively of brands that are eligible regarding the scope described in this document. A mention in the ranking is a positive recognition based on survey recommendations and publicly available data sources at the time. The ranking is the result of an elaborate process which, due to the interval of data collection and analysis, reflects the last three calendar years. Furthermore, events following September 1st, 2024, and/or pertaining to individual persons affiliated/associated with the brands were not included in the metrics. As such, the results of this ranking should not be used as the sole source of information for future deliberations. The information provided in this ranking should be considered in conjunction with other available information about the brands. The quality of brands that are not included in the rankings is not disputed.

ABOUT STATISTA

Statista is a world leader in the creation of company, brand, and product rankings, based on comprehensive market research and data analysis. With a team of over 100 expert analysts and partnerships with more than 50 media publications across all continents, Statista R creates transparency for consumers and helps companies build trust and recognition across a plethora of industries and product categories. is a global data and business intelligence platform with an extensive collection of statistics, reports and insights on more than 80,000 topics from 22,500 sources in 170 industries. Its Ranking division (Statista R) - dedicated to the creation of company, brand, and product rankings and lists - is Newsweek's longtime research and data partner. With a team of more than 100 analysts, Statista R provides comprehensive market research and data analysis, proprietary surveys, and access to thousands of consumers.

Please visit r.statista.com for further information about Statista R and our rankings.

Download the full methodology here.