America's Best Customer Service 2024

By Elizabeth Preston

Sr. Manager of Operations

How we shop has changed drastically in recent years. Here's a telling statistic: online grocery delivery services are now valued at over $286 billion with projections of continued growth. But companies still need to offer excellent customer service, even if that looks a little different than it used to.

It's not surprising that we place a high value on receiving good service. Having consistent, friendly, helpful experiences with an establishment makes it easy to become a loyal customer. We remember and appreciate when someone goes out of their way to help us.

To help our readers make informed choices, Newsweek and the global market research and consumer data firm Statista are proud to announce our sixth edition of America's Best Customer Service 2024. This award recognizes 724 brands in 166 categories that go above and beyond to make their customers feel special.

We hope this ranking is useful for you and your family, and we wish you satisfying and successful shopping.

Nancy Cooper Signature 5

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America’s Best Customer Service 2024

Parent Category

Category

Rank

Brand

Score

Brick and Mortar Retailers: ClothingApparel1Lucky Brand92.81Brick and Mortar Retailers: ClothingApparel2Lane Bryant89.53Brick and Mortar Retailers: ClothingApparel3White House Black Market89.22Brick and Mortar Retailers: ClothingApparel4J. Crew88.76Brick and Mortar Retailers: ClothingApparel5Talbots88.66Brick and Mortar Retailers: ClothingAthletic Apparel1Scheels89.73Brick and Mortar Retailers: ClothingAthletic Apparel2Adidas86.36Brick and Mortar Retailers: ClothingAthletic Apparel3Under Armour86.18Brick and Mortar Retailers: ClothingAthletic Apparel4Athleta85.71Brick and Mortar Retailers: ClothingAthletic Apparel5Lululemon Athletica85.67Brick and Mortar Retailers: ClothingBaby/Children's Products1Pottery Barn Kids87.67Brick and Mortar Retailers: ClothingBaby/Children's Products2Gymboree86.84Brick and Mortar Retailers: ClothingBaby/Children's Products3Carter's86.51Brick and Mortar Retailers: ClothingBaby/Children's Products4The Children's Place85.38Brick and Mortar Retailers: ClothingBaby/Children's Products5Janie and Jack84.86Brick and Mortar Retailers: ClothingBridal Fashion1Vera Wang90.49Brick and Mortar Retailers: ClothingBridal Fashion2BHLDN87.65Brick and Mortar Retailers: ClothingBridal Fashion3Bella Bridesmaids87.23Brick and Mortar Retailers: ClothingDepartment Stores1Von Maur93.88Brick and Mortar Retailers: ClothingDepartment Stores2Bloomingdale's90.24Brick and Mortar Retailers: ClothingDepartment Stores3Nordstrom86.85Brick and Mortar Retailers: ClothingDepartment Stores4Dillard's83.87Brick and Mortar Retailers: ClothingDepartment Stores5Kohl's82.27Brick and Mortar Retailers: ClothingDiscount Clothing1Bealls85.4Brick and Mortar Retailers: ClothingDiscount Clothing2TJ Maxx78.97Brick and Mortar Retailers: ClothingDiscount Clothing3Marshalls78.48Brick and Mortar Retailers: ClothingFashion Accessories1Brighton94.76Brick and Mortar Retailers: ClothingFashion Accessories2BoxLunch89.92Brick and Mortar Retailers: ClothingFashion Accessories3Hot Topic87.55Brick and Mortar Retailers: ClothingFashion Accessories4Spencer's85.4Brick and Mortar Retailers: ClothingFashion Accessories5francesca's84.96Brick and Mortar Retailers: ClothingFootwear Retailers (multi-brand)1Journeys84.06Brick and Mortar Retailers: ClothingFootwear Retailers (multi-brand)2Shoe Show83.47Brick and Mortar Retailers: ClothingFootwear Retailers (multi-brand)3Foot Locker82.23Brick and Mortar Retailers: ClothingFootwear Retailers (multi-brand)4Famous Footwear81.41Brick and Mortar Retailers: ClothingFootwear Retailers (multi-brand)5DSW80.95Brick and Mortar Retailers: ClothingFootwear Retailers (single-brand)1Dr. Martens88.04Brick and Mortar Retailers: ClothingFootwear Retailers (single-brand)2Vans87.14Brick and Mortar Retailers: ClothingFootwear Retailers (single-brand)3Nike86.46Brick and Mortar Retailers: ClothingFootwear Retailers (single-brand)4Adidas85.36Brick and Mortar Retailers: ClothingFootwear Retailers (single-brand)5Skechers84.11Brick and Mortar Retailers: ClothingJewelry1Brighton88.77Brick and Mortar Retailers: ClothingJewelry2Kendra Scott88.24Brick and Mortar Retailers: ClothingJewelry3Swarovski88.18Brick and Mortar Retailers: ClothingJewelry4James Avery88.06Brick and Mortar Retailers: ClothingJewelry5Pandora86.51Brick and Mortar Retailers: ClothingJewelry (High-End)1Cartier91.64Brick and Mortar Retailers: ClothingJewelry (High-End)2David Yurman91.47Brick and Mortar Retailers: ClothingJewelry (High-End)3Tiffany & Co.90.85Brick and Mortar Retailers: ClothingLingerie & Underwear1Soma89.15

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LICENSING

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Methodology America's Best Customer Service 2024

The America's Best Customer Service 2024 rankings were identified from the results of an independent survey of more than 30,000 U.S. customers who have either made purchases, used services, or gathered information about products or services in the past three years. Customers evaluated several brands: in total over 200,000 evaluations were collected. The awarded brands each received on average 100 evaluations from customers.

The survey was conducted on retailers and service providers from 166 categories, providing results for a broad spectrum of customer experiences in traditional retail, online and service segments. For each category, the most relevant brands were included in the scope of the survey according to reputation, turnover or market share.

In the brick-and-mortar categories, only retailers and service providers present in at least two census regions have been included in the list. In the online categories, only retailers and service providers present mainly online have been included in the list. For retailers and service providers with an online presence and store networks, only the core business was considered. In total, the survey took an average of 9-12 minutes to complete, and the field period ran from June to July 2023.

The final assessment and rankings were based on the Likelihood of Recommendation (50% of the final score) and five weighted evaluation criteria (also 50% of the final score):

1. Quality of Communication: measures whether the contact (via e-mail, telephone or face-to-face) was friendly or polite.

2. Professional Competence: measures the quality of information received and whether questions were answered correctly and in sufficient detail.

3. Range of Services: measures the variety of solutions available to fulfill one's personal expectations.

4. Customer Focus: measures whether the customer feels acknowledged and important.

5. Accessibility: measures the availability of customer service in a shop or on a helpline.

The top 3-5 brands based on category size receiving the highest scores in each category were awarded as America's Best Customer Service 2024.

DISCLAIMER

The rankings are comprised exclusively of brands that are eligible regarding the scope described in this document. A mention in the ranking is a positive recognition based on survey recommendations and publicly available data sources at the time. The ranking is the result of an elaborate process which, due to the interval of data collection and analysis, reflects the last three calendar years. Furthermore, events following June 30, 2023, and/or pertaining to individual persons affiliated/associated with the brands were not included in the metrics. As such, the results of this ranking should not be used as the sole source of information for future deliberations. The information provided in this ranking should be considered in conjunction with other available information about the brands. The quality of brands that are not included in the rankings is not disputed.

ABOUT STATISTA R

Statista R is a world leader in the creation of company, brand, and product rankings, based on comprehensive market research and data analysis. With a team of over 100 expert analysts and partnerships with more than 50 media publications across all continents, Statista R creates transparency for consumers and helps companies build trust and recognition across a plethora of industries and product categories.

Please visit r.statista.com for further information about Statista R and our rankings.

Download the full methodology here.