(Source: Snuggle Me Organic)
By Suzanne Blake
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A popular baby item is set to be sold for only a few more weeks after being discontinued, and shoppers are rushing to buy it before it's gone forever.
The Snuggle Me infant lounger will soon no longer be available in stores, the company originally announced in October.
Why It Matters
Many parents rave about the Snuggle Me infant lounger, but the product has been discontinued after the Consumer Product Safety Commission (CPSC) adopted a rule in May establishing safety standards for products classified as "infant support cushions."
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The agency said it adopted the rule because infant support cushions can create unsafe sleeping conditions.
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What To Know
Shoppers can get 30 percent off the Snuggle Me infant lounger as it nears its final days.
"Thank you for the years of love, feedback and snuggles—you've helped shape everything that comes next for us," the company wrote online in November.
The Snuggle Me infant lounger operates as an oval-shaped pillow that holds babies up to 9 months old. Its design "hugs" the baby's body, allowing them to play or relax.
The CPSC originally created the rule that effectively banned Snuggle Me's infant lounger after citing 17 deaths in 2020 and at least 17 deaths in 2021 because of certain products' unsafe sleeping conditions in infant loungers. According to the new rule, pillows must be firm enough to prevent suffocation and flat enough to prevent the baby's head and neck from going into an inclined position.
Since the Snuggle Me infant lounger's retirement, the brand has launched an updated model, the Snuggle Me Lounger Curve, which is not included in the 30 percent off sale.
There's also a new Play Collection, made from 100 percent organic cotton twill, that offers what the company describes as a "sensory-friendly approach" to play for babies 0 to 36 months old.
"At Snuggle Me, our mission has always been to create products that nurture babies and support families with organic-first, thoughtfully designed products," Olivia Davis, the general manager of Snuggle Me Organic, said in a statement. "This expansion builds on that promise. Each new piece was crafted to be simple, functional, and beautiful, giving parents peace of mind and babies a nurturing space to grow."
What People Are Saying
Richard L. Trumka, a commissioner of the Consumer Product Safety Commission, said in a statement on May 5: "This closes one of the largest remaining product safety gaps contributing to unsafe sleep. This will put a stop to companies avoiding safety standards by calling their baby pillows by different names…we now cover the field for any such products."
Alex Beene, a financial literacy instructor for the University of Tennessee at Martin, told Newsweek: "Some infant loungers have faced increased scrutiny in recent years because their designs can pose a hazard to children through unsafe sleeping conditions. The Consumer Product Safety Commission's most recent standards update has led to some of these loungers, like the Snuggle Me, retiring as they fail to meet some of the new rules."
What Happens Next
For parents who relied on the Snuggle Me infant lounger or received recommendations for it from others, the discontinuation of the product could spark a rush to stores before the item is no longer available.
Beene said, "For parents, the phasing out of any popular product for their children can be frustrating, but the long-term goal is to prevent what could be a serious risk for infants using these loungers."
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