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Technology & Computing

07.09.25

25:24

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AI-Native Studio Execs Say AI Will Help Make More Movies

In this discussion, panelists explain how creative industries are using AI to produce content quicker and more efficiently while breaking down traditional barriers that prevent artists from realizing their vision. The two executives from AI-native film studios shared how AI is transforming the industry and their vision for AI future in filmmaking. Ben Lock, the director of production strategy at AI film studio Asteria, said making films today is high risk because it takes a lot of time and money and you "don't know what you're going to get." AI, he said, removes the friction of the filmmaking process to get ideas and visions onto the screen more easily by breaking down traditional barriers. "The rigidity is frustrating," he said, "Using AI tools allows for more fluidity, more experimentation and to change your mind." Lock added that AI also allows the creative teams to get aligned earlier and ideate in real time. "We can actually create high production value at a much lower cost, which means we can make more movies," he said. Secret Level CEO Eric Shamlin said there will soon be a time when you can't tell an AI film from a non-AI film as the technology improves. He hopes AI will bring about a "rebirth" in film that the industry hasn't seen since the mid-budget film boom of the 1990s. He said AI will enable studios to make a $100 million film for $20 million.

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