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By Newsweek Editors
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FOR SOME 30 YEARS, THE RED NEWSWEEK sign has been visible up and down Madison Avenue from the top of the building known to cabdrivers as Triple-Four: 444 Madison Avenue, at 49th Street. The sign is still there for now, but NEWSWEEK is gone, decamped to new headquarters a mile away at 251 West 57th Street henceforth, the NEWSWEEK Building.
New York, like most great cities, is in constant, seemingly random. motion. But there was logic behind NEWSWEEK'S move, explains Editor-in-Chief and President Richard M. Smith. Badly needed renovations at 444 would have dislocated employees for several years; moving to new space took advantage of the hard-learned maxim of the news-magazine business: you can pack only so much pain into 48 hours.
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It's no small matter to move 550 employees (roughly half of NEWSWEEK'S worldwide total), their files, computers and favorite chairs, and plunk them down again in time to get out a weekly magazine. Jean Barish, vice president of administrative services, had only a little more than a year to prepare for the move. Editors providently prepared a cover story in advance for the issue that closed on Saturday, April 16. Then they learned of an interesting study on how nutrients may help prevent cancer. "If this were any other week, I'd switch covers," Editor Maynard Parker said. Then he switched covers anyway.
NEWSWEEK's new home has a grand history-it was once headquarters for General Motors-but the neighborhood is more varied than 444's. Saks Fifth Avenue and the Four Seasons are no longer a five-minute walk away. (Tower Records and Planet Hollywood are close, though.) But that's OK. How can a news magazine object to change?
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