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By Jack Royston
Chief Royal Correspondent
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Meghan Markle's online shop gets more website visits than King Charles III's Highgrove Gardens shop but significantly less than the Royal Family's main website.
The Duchess of Sussex became a lifestyle influencer in 2025 when she launched As Ever and debuted her linked Netflix show With Love, Meghan. No sales data has ever been released, complicating efforts to judge the relative success of the business.
An As Ever spokesperson told Newsweek: "Comparing As Ever’s website traffic with royal websites is probably not an especially meaningful comparison.
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"As Ever is a consumer business, where the more relevant measures are customers, repeat purchases and sales rather than raw website visits. Traffic naturally rises around launches and then settles as the initial curiosity subsides.
"The focus is on building a sustainable brand and loyal customer base, not chasing page views."
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Why It Matters
One available data point is traffic to the As Ever website, as tracked by Similarweb, which has generally declined during 2026. Questions remain over whether those numbers are healthy. Sources with knowledge of the business have over the last year consistently told Newsweek it is performing strongly.
Critics, meanwhile, argue Meghan's business is struggling and cite stock numbers that were visible in January due to a weakness in the site's design. Comparisons with a range of royal websites offer a range of insights and Highgrove does record its turnover and profit in annual accounts seen by Newsweek.
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Meghan Markle's As Ever Website Traffic
In July, As Ever recorded its lowest monthly web traffic of 2026, with 126,655 visits, down from 268,200 in January, a decline of about 53 percent. Since January, visits have dropped in all but one month. Its six-month average was 176,677 visits.
All her social media traffic came from Instagram, where both Meghan and As Ever as a company have accounts. Social traffic made up 3.34 percent of total traffic.
As Ever currently ships only within the United States, and 31 percent of its July visits came from the U.S., totaling just under 40,000 visits. Around 26 percent were returning visitors while 74 percent were new to the site.
During the past six months, the site has posted both higher and lower proportions of returning visitors. The highest was February, when the figure was 47 percent. The lowest was June, at 21 percent. The six month average was 31 percent.
King Charles' Online Shop
The most obvious royal comparison is the Highgrove Gardens shop which, like As Ever, sells products including jams and teas, though it receives far less publicity.
Accounts filed at Britain's Companies House, and seen by Newsweek, disclose both annual turnover and profit, though it should be noted Highgrove sells through a physical shop in the nearby Cotswolds town of Tetbury, through Fortnum & Mason, in London, and at the annual Chelsea Flower Show. Meghan only sells online through As Ever.
The website received about 48,326 visits in July compared to a six-month average of 56,574. Around 46 percent were returning visitors in July compared to a 26 percent six-month average.
The Highgrove shop is run by parent company A.G. Carrick which posted annual turnover of £5.7 million [around $7.7 million] in 2025, with a profit of £591,000 going to fund Charles' charity The King's Foundation, according to its most recent accounts, seen by Newsweek.
Some of those proceeds will have been generated by its three physical outlets and Newsweek has not uncovered any indication of what the balance is between revenue sources.
Either way, the performance of the Highgrove shop does not tell us how Meghan's online shop is performing. It simply provides a point of comparison that lends context to Meghan's numbers.
The Royal Family's Website
The royals do not sell through their official royal.uk domain, so it offers no insight into Meghan's commercial performance. The royals also do not particularly need visitors to their website. However, it provides an interesting point of comparison because it reflects the reach of the monarchy as an institution.
The official royal website was visited 730,628 times in July with a six-month average of 696,867 visits. That is significantly higher than As Ever's traffic but not beyond the range achieved by major celebrity lifestyle brands.
In fact, Gwyneth Paltrow's Goop had 749,179 visits in July with a six-month average of 825,387 visits.
Meghan and Prince Harry's Office
Meghan and Harry also have a personal website, sussex.com, where they post news about their projects, including their charity, Archewell Philanthropies. They do not sell products through the site, which serves primarily as an information hub for their projects and activities.
It is not a like-for-like comparison with As Ever, but it does offer some insight into the size of the audience interested simply in finding out about the couple and their activities.
The Sussex website was visited 71,184 times in July with a six-month average of 69,235 visits, some way below asever.com.
Contact Newsweek editors for this story: Daniel Orton and Robert Greenall
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