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By Amanda Greenwood
Associate News Editor
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McDonalds is planning to complete its global expansion of more than 8,000 new restaurants across 50,000 locations by 2027, and this year, also plans to change its pricing structure and menu offerings.
What Changes Is McDonald’s Planning?
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Global Expansion
McDonald’s plans to reach 50,000 locations worldwide by the end of 2027, including the opening of more than 8,000 new restaurants (about 900 in the U.S.), an initiative that began in 2024. The expansion is designed to position the company for value‑focused consumers and to intensify competition in high‑growth international markets.
CEO Chris Kempczinski said in 2023: “As I’ve said before, there has never been a better time to be part of McDonald’s. We have a clear trajectory for future growth as we continue to build on the brand strength, global footprint, and digital ecosystem that have resulted in unparalleled competitive advantages and cemented McDonald’s as one of the world’s leading consumer-facing brands.”
New Pricing Guidelines For Franchisees
Beginning in 2026, McDonald’s confirmed it will implement new pricing guidelines for franchisees. Individual operators will continue to set prices, but McDonald's is developing new guidelines to increase accountability for delivering consistent value to customers. McDonald's has said that "local differences are expected, and third-party advisers can offer franchisees guidance designed to help account for those factors.
New Menu Changes
Some popular CosMc's offerings are being introduced to the menu after the experimental, drinks-forward shops shuttered in June 2025. According to McDonald’s, the Toasted Vanilla Frappé, Strawberry Watermelon Refresher, Sprite Lunar Splash, Popping Tropic Refresher, and a Creaming Vanilla Cold Brew will now be available at 500 McDonald's locations.
New sandwich options and chicken items are likely to be part of future menu updates, as customer demand for chicken products now matches that for beef items, Mashed reported.
The restaurant said its “Better Burger Initiative,” which focuses on improving burger preparation, using fresher ingredients, and implementing stricter food-handling standards, will also revolutionize the quality of its burgers.
Correction 1/21/26, 9:36 a.m. ET: This article was corrected to state that McDonald's plans to complete its global expansion by the end of 2027 and to clarify its new pricing guidelines.
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