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By Courtney McGinley
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Shark Tank investor Mark Cuban addressed the critical gender divide in politics as the upcoming election approaches during his appearance on The View.
Cuban talked about his three teenagers who engage with social media daily. He said his son and his friends often encounter videos related to sports, aggressive content and clips of former President Donald Trump.
"The algorithms in social media work—whether it's YouTube, TikTok, Instagram, or another platform—by giving you more of the same, which reinforces it," Cuban said on Wednesday's episode. "Kids, in particular, they live in a mean generation, and that's what they see all the time, and that's what's reinforcing it."
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Cuban said Gen Zers are unlikely to verify the facts they encounter. In response, Whoopi Goldberg pointed out many adults don't verify information either, emphasizing the need to teach everyone to do so.
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Sarah Longwell, publisher of The Bulwark, said the gender gap in this election cycle stems not only from issues like abortion and Trump's behavior but also from diverse media consumption. The gap becomes more pronounced among younger voters, particularly those aged 18 to 29.
"Men and women live in a different news environment," Longwell said. "They just get their information from different places."
Longwell runs focus groups to learn about voter behaviors and has recognized a "range of men-influencers" in the podcast realm, such as Jordan Peterson, Joe Rogan and Andrew Tate, who are influencing these men.
"They tend to be not apolitical but just not particularly political, and as a result, they have enormous cultural influence," Longwell said. "When they start talking about politics, they often are very against...woke. They don't like cancel culture or language policing. They're usually pro-choice men and they have more socially liberal values, which is actually one of Trump's big strengths with young men."
The New York Times/Siena poll from October 8 found Trump leading among male voters by 11 points. Among the demographic, 42 percent said Trump's policies helped them personally. Trump won the demographic by 2 points in 2020.
The View co-host Alyssa Farah Griffin said Harris does have a problem with men, but there is more of a significant difference in Trump's deficit with women which according to The New York Times/Siena poll is a 16 point difference.
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Cuban also openly expressed support for the vice president.
He told Newsweek he viewed Trump's first term as "bad," warning a second term will be "worse." He also views Harris as someone willing to work with Republicans and independents.
"She is not an ideologue," he said, describing her as "far more stable" and "open minded." In particular, Cuban views Harris' economic policies as good for the country, saying they will benefit everyday Americans and small businesses.
The 2024 Presidential Election is only 20 days away, featuring a high-stakes matchup between Harris and Trump.
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