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By Alice Gibbs
Senior Reporter
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A video of a man creating a custom-built tomb for a packet of Cheetos has amazed and perplexed viewers this week.
Posted on Sunday, the footage has already been viewed over 10 million times on TikTok.
In the three-minute video, the Seattle-based creator Sunday Nobody (who goes by the TikTok handle sunday.nobody) shared the start-to-finish process of building, decorating and burying a custom sarcophagus.
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Sunday Nobody told Newsweek: "I just do these meme art projects as a fun side hobby right now. My day job is working as an animator. When I'm not at my 9-5 I'm usually in my art studio."
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The lengthy process of building and burying the quirky coffin took about four months and cost around $1,250 in materials.
"The hardest part was the weight, mixing 3,000 pounds of concrete of those 80-pound bags was strenuous. But that was all part of the fun of it," said Sunday Nobody. "I couldn't have done this project without the help I received from my friends."
The time, money and commitment involved in the project wowed the online community, and commenters rushed to share their reactions.
"The dedication to this project is astounding," wrote Matty Benedetto, who is famous for his Uncessary Inventions including a real-life version of The Office's LEGO Suck It.
Another TikToker said: "I thought I had been bored many times in my life, but now I've realized that I've never been truly, genuinely bored, like Cheetos-sarcophagus bored."
"They'll either think we worshipped hot Cheetos or that they destroyed us all. either way, they'll be correct," joked another viewer imagining how people may react to finding the unusual object in the future.
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"What is this guy procrastinating that he felt the need to do this?!" said another TikToker.
Buried at an undisclosed location in the Pacific Northwest, Sunday Nobody decided on the location with a little bit of help from his followers.
"The exact location is a secret," he said. "The way I found the land was by posting to my Instagram 'Does anyone own land in the PNW that would be willing to let me bury something on their property? (not a dead body)' and a very nice couple replied saying they'd love to be a part of the project."
"How did you get so many people in on this is what I want to know," asked a commenter.
"I pitched them my wacky idea and they agreed," explained Sunday Nobody. "The landowners are the real heroes of this project."
A spokesperson for Cheetos told Newsweek: "Cheetos fans never cease to amaze us with their love for the brand, but this one really wowed us. It's an honorable mission to preserve Flamin' Hot Cheetos for future generations, and we are here for it."
Another viewer of the viral video wrote: "This video seriously could just get lost in history and this box will be an actual unsolved mystery."
"This is the most incredible thing I have ever seen," said another Tiktoker.
Update 11/09/22, 3:30 a.m. ET: This article was updated with a video as well as comment from Cheetos.
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