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By Amanda Greenwood
Associate News Editor
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Earlier this week, Krispy Kreme launched two limited-time, special offers to help football fans celebrate the “Big Game,” otherwise known as the Super Bowl, which kicks off today, Sunday, February 8, when the New England Patriots take on the Seattle Seahawks.
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The Krispy Kreme Super Bowl Offers—the Details
In its official press release, published on February 5 Krispy Kreme announced its “Big Game Dozen” offer, which includes six brown, football-shaped doughnuts, two novelty doughnuts with the shape of football goal posts imprinted on the top, and four classic, original glazed doughnuts, which are only available this Sunda—at participating locations—for Super Bowl fans to enjoy, while they’re watching the “Big Game.”
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The “Big Game Dozen” doughnuts are available to buy in-shop and can also be ordered online, via the Krispy Kreme website or app, for pickup or delivery.
Krispy Kreme is also giving fans of both Krispy Kreme and the Super Bowl the chance to “go for 2,” meaning that if they buy a box of any flavored dozen, they can get a box of a dozen original glazed doughnuts for just $2.
Customers are limited to two such offers in‑shop and in the drive‑through, and one online for pickup or delivery. To get the deal online, they should use the promo code SCORE at checkout.
Krispy Kreme said that: “Fans can ‘go for 2’ all weekend when they buy any dozen and get an Original Glazed dozen for just $2.”
The ‘Big Game Dozen’ Doughnuts
Krispy Kreme is describing the novelty, football doughnut as an unglazed doughnut, filled with white Kreme, dipped in chocolate icing, and finished with white icing, designed to look like football laces.
The goal post doughnuts feature an original glazed doughnut dipped in green icing, with tiny, round multicolored sugar sprinkles—which are meant to look like hundreds of Super Bowl spectators, watching the game in the crowd—and a yellow buttercream-flavored goalpost.
Krispy Kreme wrote in its press release that, “for football fans game-planning their food lineup for the weekend, Krispy Kreme’s new Big Game Dozen is a sweet play sure to win with friends and family.”
The promotion coincides with heightened Super Bowl spending and viewership expectations, as national consumer surveys—reported by USA Today—project that people will spend more than $20 billion (an increase from $18.6 billion in 2025) in connection with the Super Bowl, with nearly 80 percent of that allocated to food and drinks.
What Happens Next
Krispy Kreme’s “Big Game Dozen” promotion is scheduled to end after Super Bowl Sunday, with other menu shifts and additions likely to follow throughout the year.
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