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By Amanda Greenwood
Associate News Editor
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One of the Midwest’s largest supermarket chains, Hy-Vee, has launched a weeklong initiative that aims to provide free meals for children and offer extra support for food banks to make sure “no one goes hungry.”
Why It Matters
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As grocery costs rise, uncertainty around SNAP funding (which helps around 42 million people across America access food each month) amid the government shutdown increases, food banks are bracing themselves for an increase in families seeking help. This initiative by Hy-Vee aims to help these food banks, families, and workers to make sure that “no one goes hungry during these uncertain times.”
What To Know
Between Monday, November 3, and Friday, November 7, every Hy-Vee location that has hot food facilities across nine Midwestern states will offer hot kids meals to children aged 12 and under for free---with both dine-in and takeout options available.
The offer is available between 4 p.m. and 7 p.m. each day, and adults can also purchase the same meals for $3.
The menu varies daily and will offer the following:
- Monday, Nov. 3: Baked Potato with Pulled Pork
- Tuesday, Nov. 4: Spaghetti with Meat Sauce, Salad, and Garlic Bread
- Wednesday, Nov. 5: Chicken and Noodles with Mashed Potatoes
- Thursday, Nov. 6: Chili and a Cinnamon Roll
- Friday, Nov. 7: Sesame or Orange Chicken Rice Bowl (locations that don’t have HyChi—Hy-Vee’s Asian food offering—will provide chicken tenders, mashed potatoes, and corn instead)
In addition to these meal deals, Hy-Vee is also encouraging customers to help struggling food banks by giving them the chance to buy $5 and $10 food bank donation bundles at checkout, each containing staples like canned vegetables, pasta sauce, and cereal. These bags will be delivered to nearby food banks every day to help address the anticipated increase in demand during November. It’s also sharing budget-friendly recipes on its social media channels, featuring meals that cost $3 or less per serving and use products promoted in Hy-Vee's weekly ads.
What People Are Saying
Anna Stoermer, executive vice president, chief merchandising & retail officer at Hy-Vee, Inc., said in the company press release: “We want to support the communities that support our stores, which is why we are doing everything we can to make sure no one goes hungry during these uncertain times.”
Former President Barack Obama wrote on Threads on October 31: "More than 47 million Americans—including one in five children — don’t have reliable, affordable access to nutritious food. And as the cost of living skyrockets, more families are depending on SNAP benefits, or food stamps, to put food on the table."
What Happens Next
Hy-Vee’s food campaigns build on the $100,000 donation it recently made to food banks across the region, its $25,000 donation to DoorDash to help waive delivery and service fees for those who receive food assistance benefits, and the $70 million in-kind food donations it's made over the past year, according to the company.
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