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By Katherine Fung
Senior Writer
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George Conway, a conservative attorney and critic of former President Donald Trump, is targeting the Republican nominee in his own neighborhood with a six-figure attack.
Conway's Anti-Psychopath PAC launched a new ad campaign on Thursday that will highlight Trump's "mental unfitness for office." It will run for two weeks on Fox News, ESPN, and the Golf Channel around Bedminster and Mar-a-Lago.
The 60-second cable TV ad begins with Conway telling the viewer, "Donald Trump has never, ever been right in the head," before showing a montage of the former president superimposed onto an image of Trump's brain.
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"Donald Trump wanted to make this election all about mental fitness," George Conway said in a press release. "We're good with that. Even before he began showing age-related cognitive decline, Trump had a long history of doing and saying bizarre things."
Conway continued, "He was never right in the head. And as he's gotten older, he's only gotten worse. Especially now that he's the only old guy in the race, it's more important than ever for the public to focus on Trump's lack of mental fitness when they make their decision this November."
Newsweek reached out to the Trump campaign via email for comment.
The ad comes less than a week after President Joe Biden announced that he was withdrawing from the race, a move that suddenly made 78-year-old Trump the oldest candidate in the race. After his exit, Biden, who is 81 years old, endorsed Vice President Kamala Harris, who turns 60 in October.
Biden's decision to step aside as the Democratic nominee came after mounting pressure to do so in the aftermath of last month's debate. His poor performance led many within his party to speculate on his mental acuity and ability to serve another term, which have long been Republican talking points.
Trump himself has repeatedly attacked Biden over his mental competence, challenging his rival to cognitive tests and releasing ads that suggest the president has suffered severe mental decline.
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Conway, who Trump once considered for two top positions within the Justice Department, launched his PAC earlier this month "to highlight Trump's mental problems and remind voters of the danger of returning such a deranged man to the White House."
"Conway's take is simple: Donald Trump is a psychopath," the PAC said in a statement.
Conway became a vocal Trump critic in 2018 even as his then-wife, Kellyanne Conway, remained Trump's senior counsel. She served as Trump's campaign manager in 2016 and worked closely with him throughout his administration.
She left the White House in August 2020 after her feud with her teenage daughter spilled into public view. The couple announced their divorce last year.
During the 2020 election, Conway launched The Lincoln Project with other Republicans who opposed Trump. Earlier this week, the Lincoln Project released its first ad supporting Harris' presidential campaign, declaring the vice president as the "warrior" America needs to defeat Trump.
"Vice President Kamala Harris is ready, experienced, and as a tough prosecutor, Kamala Harris dealt with men like Trump all the time—rapists, con men, frauds, criminals," the ad's narrator tells viewers. "She's used to guys like Trump, used to putting them in their place."
"Kamala Harris will bring something to Trump he's rarely seen: Justice," the ad said.
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