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By Jake Lingeman
Managing Editor
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Ford is knocking down one of the largest hurdles to electric vehicle (EV) ownership. Starting October 1, with the purchase or lease of a Ford electric vehicle, customers are eligible to receive a complimentary Ford Charge Station Pro home charger and standard installation at their home.
Buyers also get live support 24 hours a day, access to Tesla Supercharger stations via a complimentary adapter and a 80,000-mile/10-year warranty for their electric vehicle's battery.
The company is calling the incentive package Ford Power Promise and it is only available until January 2, 2025.
Read More on Autos
There is some red tape and fine print customers must be aware of. According to a Ford spokesperson, "standard installation" means that the installation must be completed at a residential property (a single-family home, duplex, condo, or townhome) with a dedicated electrical meter. Additionally, charging hardware must be attached to the same structure as the main electrical panel.
Ford said that customers can opt to pay the difference between a standard and non-standard installation if their home requires upgrades to make it charger-ready.
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Costs for such can range from a few hundred dollars to thousands, Newsweek has previously reported.
Ford decided to offer the home charger benefit after learning the results of a recent survey it conducted in partnership with market research firm Mercury Analytics. Asking questions to 2,007 respondents the survey found that 89 percent of electric vehicle shoppers are more likely to buy an electric vehicle if they had access to home charging.
It also found that 46 percent of shoppers don't know how home charging works. That is in contrast to current EV owners, 92 percent of which say it's as easy as charging their phones.
For reference, the Ford F-150 Lightning takes about 10 hours to charge from 15 to 80 percent on a Level 2, 240-volt charger. The Mustang Mach-E takes about 11 hours on the same charger.
Most electric vehicle owners tend to charge every few days at their residence, overnight, studies have shown
Ford Power Promise also includes a branded roadside assistance program for select model buyers. Ford Roadside Assistance will pick electric vehicle owners up and bring them to a charging station or dealership if the vehicle either breaks down or runs out of charge, no matter where they are.
Those owners also get special treatment for routine maintenance, though there is far less than with a traditional internal combustion engine. They also are eligible for complimentary pickup and delivery from participating dealerships when the need occurs. In many cases owners won't have to drive their vehicle to the dealership.
Ford continues to evolve its con summer charging experience, pairing the Ford Power Promise announcement with the news that soon customers will be able to find chargers and pay for their charging sessions using their Ford Pass app. Navigaton duties will be handled via the company's in-house navigation, Apple EV Routing via CarPlay and, coming soon, Google Maps EV Routing via Android Auto.
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