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By Gabe Whisnant
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Erika Kirk said on Wednesday on Fox News that TurningPoint USA's Super Bowl halftime show reflects what she described as Charlie Kirk's long‑held desire to be at the center of the cultural conversation, calling the effort a way to honor her late husband's legacy while offering families another option.
Turning Point USA, the conservative activist group led by Kirk until his death, announced it would host its own halftime show, or “All American Halftime Show,” in response to backlash over the NFL’s decision to feature Bad Bunny as the Super Bowl LX halftime headliner.
Kirk told guest host Trace Gallagher on Fox News' The Story with Martha MacCallum, "For us to be able to provide an alternative that's pro-America, that's just pro everything, that that's not the opposite of what they're putting out there, I don't want to go into details and bash that, because there's apparently an audience that wants that… But there's a larger audience that wants ours. And so we are going to make it very amazing. I'm so excited.
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Why It Matters
Conservative lawmakers and pundits have framed Bad Bunny's Super Bowl booking as a provocation. Some, like Georgia Republican Marjorie Taylor Greene and Fox News pundit Tomi Lahren, questioned why the Super Bowl—still seen by many as the apex of American cultural might—would hand its biggest stage to a Puerto Rican artist who performs exclusively in Spanish. President Donald Trump called the decision “absolutely ridiculous” before admitting he didn’t know who Bad Bunny was.
Weeks later, Trump said he would skip the Super Bowl altogether, dismissing the halftime lineup as a “terrible choice” and declaring himself “anti-them.”
Bad Bunny used his Grammy Award acceptance speech Sunday night to deliver an anti-ICE message, declaring "ICE out" before thanking God and receiving a thunderous standing ovation from the crowd.
TPUSA Halftime Show Lineup
Turning Point USA confirmed the lineup in a post on X on Monday.
The musicians Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett will all be performing at the rival halftime show.
Erika Kirk told Fox News, "He [Charlie Kirk] would be fist-pumping with this. He'd be so stoked. The artists that have teamed up with us, I just want to say thank you to them… It's very brave of them to do this. And they have partnered with us without hesitation. And it's actually been a huge blessing. And it's going to be an unbelievable halftime show."
She added, “What better way to honor him than just to get in the middle of this and be able to offer an alternative to families?”
The president’s eldest son, Donald Trump Jr., wrote on X in response, “I’ll take this over Woke Bunny any day of the week.”
How to Watch the TPUSA Halftime Show
The TPUSA halftime show will be streamed online during the Super Bowl halftime window. Turning Point USA has said the broadcast will be available across its digital platforms and shared through partner channels, such as Real America's Voice and OAN, making it accessible on mobile devices, computers and smart TVs. Viewers are expected to find the livestream through the organization’s official website and social media accounts as kickoff then halftime approach.
Updates: 2/4/26, 7:23 p.m. ET: This article was updated with new information.
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