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By Megan Armstrong
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Justin Bieber gave fans an intimate glimpse into his world on Twitch throughout October and December.
The generational icon showed fans he's human, just like them, by sharing a raw live stream showing him building community with his friends on a weekly, if not daily, basis. Bieber turned a warehouse into an aspirational creative playground, including in-progress SKYLRK designs and Coachella rehearsals.
This weekend, Beliebers (yes, that's still cool to say in 2026) will get to immerse themselves in his world in real life.
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Bieber won't make his Coachella headlining debut until Saturday night, but his SKYLRK Oasis and SKYLRK Shop have already overtaken the weekend.
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Bieber co-founded SKYLRK with Neima Khaila and officially launched the clothing and lifestyle brand in July 2025.
"It started off as just us wanting to, like, make shoes," Bieber said on one of his Twitch streams last year. "Now, it has turned into something [where] we're working on headphones and tech and stuff, and it has evolved into this different space. But just to see where you can take innovation and creativity, there's really no rules to it."
SKYLRK has installed its 10,000-square-foot SKYLRK Oasis space in the heart of Coachella's festival grounds.
"The Oasis will be shaded by palm trees and enveloped by a ring of mesmeric video visuals alongside cooling misting stations, soothing sounds, and custom SKYLRK furniture," an official press release details.
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Bieber, Khaila, Finn Rush-Taylor, and the rest of the SKYLRK team drew inspiration for their eye-catching silhouettes and poignant color palette from renowned light-and-space artist James Turrell. Unintentionally — or maybe intentionally — the SKYLRK Oasis feels like an ode to a Turrell exhibit.
The SKYLRK Shop is stationed adjacent to it, and it's only the second time fans have had a chance to buy SKYLRK materials in person. (SKYLRK held a wildly successful pop-up in Tokyo last December.)
On Friday afternoon, Hailey Bieber posted yellow socks with "STANDING ON BUSINESS" written up the leg as well as a SKYLRK "Future Mrs. Bieber" tee that she designed "for the ones who have a good sense of humor," as she wrote on her Instagram Story. Hailey became SKYLRK's first campaign star with a limited-edition capsule collection around Valentine's Day.
The latest SKYLRK product collection includes Bio-Nylon wraparound sunglasses appropriately named "SPEED DEMON," a black "BIEBERVELLI" hoodie, an "IT'S NOT CLOCKING TO YOU" cream thermal, and several "Justin Bieber LIVE" hoodies and tees. Even if you can't make it to Coachella this weekend or next weekend, you can shop the full drop here.
SKYLRK's presence at Coachella is a direct reflection of Bieber's uninhibited self-expression since parting ways with his former management and taking back control over the past two years.
Bieber reminded everyone of his 1-of-1 voice and genuine vision when he surprise-released "SWAG" and its counterpart "SWAG II" last July and September, respectively.
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"SWAG" earned four nominations at the 2026 Grammys, including Album of the Year, and while Bieber didn't take home any trophies, he won the night by staging "YUKON" exactly as he saw fit. Bieber wore nothing but blue silk SKYLRK boxers and black SKYLRK socks as he performed a beautiful, stripped-back, and looped version of "YUKON."
He presented himself as he felt most comfortable, devoid of outside influence and detached from external reception. In doing so, he was met with resounding applause.
Bieber is laying himself bare again and, before even taking the Coachella stage, effortlessly winning over the hearts of thousands.
On Twitch last Halloween, Bieber explained to comedian Sebastian Maniscalco where SKYLRK got its name.
"SKYLRK is a songbird, actually, and I'm somewhat of a songbird myself," he said.
At Coachella, Bieber will embody both SKYLRK meanings. And if the SYKLRK installation forecasts anything about his headlining set, it's that Bieber is ready to let the world in like never before.
Bieber will headline on April 11 and April 18. See the full Coachella schedule here, and check out Bieber's SKYLRK takeover below.
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