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By Griff Griffin
Contributing Pop Culture Writer
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The debut trailer for The Fantastic Four: First Steps only released yesterday and already there's controversy, this time over the alleged use of AI in a series of theatrical posters.
Social media users started noticing a few odd elements upon zooming in. These include people with missing fingers - a dead giveaway for AI artwork - and two women who appeared to have exactly the same face.
The backlash built, with people criticizing Disney for resorting to AI instead of paying artists for their work. With the scornful wave spreading across social media, Marvel waded in to stem the tide.
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The company issued an official statement denying any artificial intelligence, such as Grok or Bluesky, was used in the creation of a new poster for The Fantastic Four: First Steps.
"Despite what many suspected, though, a Marvel spokesperson confirmed to TheWrap that AI was not used in the creation of these posters," writes TheWrap. The outlet didn't publish what exactly the spokesperson said, or how they explained the strange inconsistencies with the poster, so you'll have to take them at their word.
It wouldn't be the first time a major Marvel production has used AI. 2023 Disney+ series Secret Invasion used AI for the opening credits sequence, with the technology visualising strange cityscapes and weird figures with warped faces, including a Picasso-like version of Samuel L. Jackson.
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More recently, it was revealed The Brutalist used AI during its production, prompting outrage, However, star Adrien Brody downplayed its implementation, saying during a recent appearance on Vanity Fair's Little Gold Men podcast it was only used to tweak some of his lines, to better capture his Hungarian character's accent.
"I understand that we live in a time where even just the mention of AI is a bit triggering. We live in a time where, unfortunately, things can get misappropriated quite easily on the internet, and I just wish people had more understanding of the context and facts of the circumstances...Obviously, [filmmaker Brady Corbet's] post-production process only touched some lines spoken in Hungarian. Nothing of the dialect was altered."
Last year's Late Night With the Devil also came under fire for its use of AI. However minimal, it's clear fans definitely don't favor the use of AI in any form, and are showing their support for the humans behind the film. In any case, according to Marvel's spokesperson, The Fantastic Four: First Steps doesn't use AI.
The Fantastic Four: First Steps hits theaters July 25, 2025.
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