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By Chelsea Hirsch
Contributing Entertainment Writer
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Jenna Bush Hager is a good sport about her thirst traps going viral.
When the Today host celebrated Hoda & Jenna reaching one million followers on Instagram with a sultry photo shoot in 2022, she couldn't have predicted it would become the talk of another show years later.
Bush Hager, 43, was part of a clue on Pop Culture Jeopardy! in January 2025 which read, "With the help of Hoda Kotb and a hairdryer, this Today Show book guru posted a thirst trap to celebrate 1 million followers."
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The former first daughter joked about the clue on the Thursday, January 14 episode of Today, saying, "All I have to say is I've never made my parents more proud! That's the Jeopardy! clue I get? Jeeze!"
Her father is former President George W. Bush and her mother is former first lady Laura Bush.
Co-host Carson Daly then quipped that he "didn't even know what a thirst trap is," so Bush Hager had to explain her pose to everyone else on set, which included Savannah Guthrie, Craig Melvin and Al Roker.
She retorted, "I'll tell you what a thirst trap is. A thirst trap is, you know, you go on Instagram and there's the people who are kind of sexy and dressed inappropriately and they're trying to get the attention of somebody."
Meanwhile, her daughter is having TV troubles for a different reason.
Bush Hager revealed that her husband, Henry Hager, issued a "lifetime ban" on their 11-year-old daughter Mila appearing on the Today show again after she "said something very controversial."
The couple also shares Poppy, 9, and Hal, 5.
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