By Aatif Sulleyman
Freelance Reporter
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Snickers, Newegg and Milky Way have thrown their weight behind Dogecoin ahead of Doge Day.
The online retailer Newegg on Monday announced that it now accepts the cryptocurrency as payment on its website, describing Dogecoin as "popular" and hailing the "excitement and momentum" building around cryptocurrencies right now.
The candy bar brands Snickers and Milky Way, which are both manufactured by Mars Inc., have also started hyping the cryptocurrency, posting a series of tweets on Monday in support of Dogecoin fans' efforts to rebrand April 20 as Doge Day.
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"The excitement and momentum around cryptocurrency are undeniable, and the recent surge in Dogecoin value underscores the need to make it easier for customers to make purchases with this popular cryptocurrency," said Andrew Choi, Newegg's senior brand manager.
"We're committed to making it easy for our customers to shop however works best for them, and that means letting them complete transactions with the payment method that suits them best. To that end, we're happy to give Dogecoin fans an easy way to shop online for tech."
Every year, marijuana smokers and enthusiasts around the world celebrate 4/20 as "Weed Day," but the wave of online jokes and memes that always tend to surround the event has been hijacked by Dogecoin fans this year.
Conagra Brand last week described Dogecoin as a "natural fit" for its Slim Jims meat snacks.
The cryptocurrency was launched in 2013 as a parody of bitcoin, but quickly established a strong following, comprising people who wanted to be in on the joke, as well as serious cryptocurrency investors.
Its value has fluctuated unpredictably throughout its history, but in recent weeks its value has skyrocketed, rising by more than 500 percent last week alone.
The price rise appears to have been largely fueled by a flood of obscure memes and jokes, and Elon Musk, who enjoys engaging with his legions of fans on Twitter and frequently declares his support of Dogecoin and other cryptocurrencies between Tesla and SpaceX updates and announcements.
Dogecoin's supporters have made it their goal to push its value to a record high of $0.69 on Doge Day, a tongue-in-cheek reference to the sexual position.
At the time of publication, Dogecoin's price is hovering around the $0.40 mark, just shy of its all-time high of $0.4377, which it hit on April 16, according to Coin Market Cap.
It is also the fifth largest cryptocurrency by market capitalization, though it briefly surpassed XRP on Monday.
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