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By Lydia Patrick
Life & Trends Reporter
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A woman has gone viral after revealing how she used ChatGPT to transform her look—without spending a fortune on professionals.
TikTok creator Marina (@marinagudov) shared how she leveraged AI to refine her personal style, skincare, makeup routine, and more, starting with nothing more than a barefaced selfie. Her video, which has now racked up over 427,000 views and more than 31,000 likes, documents the step-by-step process of what she calls "the best discovery of 2025."
Marina said that she started by uploading a makeup-free picture of herself in natural lighting and asked ChatGPT to do a color analysis. She was told she fell into the "cool to true summer" category—meaning her cooler undertones would be best matched with cool-toned shades.
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Marina then uploaded a photo of her hair roots and asked what hair color would suit her skin tone and face shape.
The AI recommended sticking with her natural hair color, noting her naturally cool-toned hair.
Marina said she used Pinterest to find five hair inspiration photos and asked the AI which would suit her best. Based on the suggestion, a photo of Margot Robbie, with a light brunette and blonde ombré look, she selected a semipermanent hair color and is planning one more round to reduce warmth.
Marina noted she already feels the new tone suits her face better than her previous blonde look.
Next, Marina turned to her makeup drawer. "I uploaded literally every single piece of makeup that I own," she said, including swatches of lip liners and contours.
ChatGPT concluded that most of her products were warm-toned and unsuitable for her complexion.
Marina asked the AI which products to keep and which to toss, requesting exact recommendations for new lip products, contour, eye shadow, and foundation—including shade, brand, and where to find them. She also asked it to create a custom eye shadow look based on her eye shape and coloring.
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Marina even used the tool to optimize her eyelash extensions. She uploaded photos of her eyes and lashes, asking for the most-flattering shape based on her features. She also asked what celebrity she most resembled, so she could mimic their makeup techniques to better flatter her features.
Wardrobe advice followed. Marina uploaded photos of her closet, asking what colors would suit her best. The AI advised her to lean into muted tones, particularly purples and blues. She had a wedding coming up and, following ChatGPT's suggestion based on a photo of her wrist, chose a lilac dress and a spray tan shade she wouldn't have picked otherwise. "I loved it so much and I got so many compliments on it," Marina said.
Her transformation went beyond beauty and fashion. Marina said she had been using ChatGPT for skincare and body care as well, sharing photos of her sensitive skin, KP bumps, and cystic acne. She asked for personalized recommendations and started using products such as urea cream, salicylic acid, and glycolic acid. The AI helped her fine-tune her routine to reduce redness and irritation, even recommending which products to keep and remove.
In January, Marina began using it for her fitness journey, too—uploading information about her body, weight, health issues, and goals. The tool provided her with a full workout plan, meal suggestions, and dietary changes. "Honestly, it's been such a game changer," she said.
Marina said she now pays $14 a month and asks ChatGPT up to 200 questions a day, using it as a kind of personal assistant. "It has been so useful. You just get to a point that you ask it literally everything. Honestly, love it," she said.
TikTok users quickly chimed in with their own reactions and results from trying similar techniques.
"I had my color analysis professionally done, just asked ChatGPT and it gave me the complete opposite, lmao [laughing my a** off]. I'm gonna trust the in-person consultation because there's no way in hell I am a summer," one user posted.
"I saw your hair transformation and it makes such a difference. It told me I was a softy autumn," another commented.
"Your blonde look was of course gorgeous but not unique—but THIS hair and makeup—you look EXPENSIVE and your eyes POP!!! I also love a muted berry lip. ChatGPT is a real one for this," wrote Lexi.
"Your transformation is so inspiring! Literally, you are glowing, and that hair color suits you so perfectly. Thank you for not gatekeeping and sharing those tips," added another viewer.
Newsweek reached out to @marinagudov for comment via TikTok. We could not verify the details of the case.
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