...
By Suzanne Blake
Reporter
0
Share
Newsweek is a Trust Project member
See more of our trusted coverage when you search.Prefer Newsweek on Googleto see more of our trusted coverage when you search.
Applebee’s is launching a temporary menu change in honor of St. Patrick’s Day on March 17.
There will be two new $6 Mucho Madness cocktails available for a limited time: the Emerald Escape and the Pricklycane.
What To Know
Both of the new cocktails are priced at $6 and offer differing flavor profiles.
Read More on Food & Drink
The Emerald Escape is described as a tropical mix of Jameson Irish Whiskey, Malibu Coconut Rum, melon liqueur, blue raspberry, pineapple juice and lime. The Prickycane is a “fruity twist” on a NOLA hurricane featuring Bacardi Superior Rum, premium lemon sour, prickly pear, orange and pineapple juices, Applebee’s said.
Both beverages are served in Applebee’s signature Mucho glass and garnished with a gold sugar rim. Customers can also add a "Vibe Drop" with premium pours like Patrón Silver, Don Julio Reposado, Grey Goose or Woodford Reserve.
...
“For 25 years, we’ve proudly served a variety of premium spirits packed with flavor — and playful garnishes — in our signature Mucho Cocktails to neighborhoods nationwide,” Nate Grover, executive director of bar and beverage at Applebee’s, said in a statement.
“Fun, colorful and most importantly delicious, our Mucho Cocktails continue to deliver variety and value to our guests. So, join the party, taste the tradition, and cheers to 25 years of Mucho magic at Applebee’s!”
Those not looking for alcohol in their drink also have a new option to choose from: the $4 Parade Punch Mocktail. It blends pineapple, prickly pear, blue raspberry, premium lemon sour and bubbly lemon lime soda.
"We've seen restaurant chains over the last two years attempt to link new menu options to holidays and other seasonal events to generate additional sales. Applebee's introduction of new cocktails linked to the upcoming St. Patrick's Day holiday is yet another effort to gather interest in the hopes customers will be more interested in returning to their locations," Alex Beene, a financial literacy instructor for the University of Tennessee at Martin, told Newsweek.
"In our current economy, customers are looking not just for novelty in new items, but also affordability, and these new cocktails are being promoted as featuring both."
Applebee’s operates more than 1,500 restaurants worldwide.
Earlier this year, the American dining chain announced the closures of four locations, including restaurants in New York, Missouri and Indiana, one that had operated for more than 30 years.
“Restaurant closures are a normal part of running a mature national system, but they don’t define our trajectory,” John Peyton, president of Applebee’s, previously told Newsweek. "What matters is the momentum behind our growth, and we’re seeing real signs of an inflection point. This year, we’re planning on opening more restaurants than we have in prior years. Our strategy is working, our teams are executing, and we’re firmly focused on expanding our footprint and serving more guests across the country."
In 2024, the company said it planned to open 25 new restaurants in new markets across the United States over the next seven years. The news arrived after signing an agreement with Flynn Group, the world's largest restaurant franchise operator.
"Applebee’s has always been a special brand for us, as it has been for millions of guests throughout the country. We feel the love and passion our guests have for Applebee’s every day, and we’re excited to continue building and growing with Applebee’s, as we have for the past two-and-a-half decades,” Greg Flynn, founder and CEO of Flynn Group, said at the time.
"There is untapped potential in markets across the U.S., and we look forward to continuing to do what we do best: serving great food and delivering great experiences to our neighbors."
In a polarized era, the center is dismissed as bland. At Newsweek, ours is different: The Courageous Center—it's not "both sides," it's sharp, challenging and alive with ideas. We follow facts, not factions. If that sounds like the kind of journalism you want to see thrive, we need you.
When you become a Newsweek Member, you support a mission to keep the center strong and vibrant. Members enjoy: Ad-free browsing, exclusive content and editor conversations. Help keep the center courageous. Join today.
View 0 Comments
Submit Correction
View Editorial & AI Guidelines