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Newsweek Editors

By Newsweek Editors

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SHE HANDS OUT HER PANTIES on national TV, simulates oral sex with a soda bottle, publishes a photo book of her erotic fantasies-who'd think Madonna would get upset over a strip joint? Well, when money's involved Ms. Ciccone apparently turns into Cotton Mather. At issue: a newly opened Miami Beach topless and bottomless boite called Club Madonna. Through her lawyers, the singer is threatening to sue the club, claiming she has been "injured" by her perceived association with it. More to the point, letters from Madonna's lawyers say the club is "a serious violation of our client's rights under the United States Trademark Act" that, they suggest, could dilute the marketability of Madonna's name. "I think they're reaching," says David Shenkman, the club's lawyer. "With her reputation, it's our impression the club would only enhance her name." Besides, he adds, Madonna is a name "that's been in the public domain for a couple of thousand years." And what about reports that Madonna is thinking of opening a chain of strip clubs? Madonna's publicist says they're erroneous, adding: "But down the road? Who knows?"

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