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Catering, Restaurants and Leisure
By Newsweek
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- America's Best Loyalty Programs 2021
- Catering, Restaurants and Leisure
- Clothing
- Food, Health And Beauty
- General Reward Programs
- Home Goods
- Services: Banking
- Services: Beauty and Wellness
- Services: Personal Services, Home Care and Maintenance
- Services: Transportation and Travel
- Sports, Leisure and Transportation
Category
Subcategory
Loyalty Program
Brand
Score
Catering, Restaurants and LeisureBagel and Sandwich ChainsFirehouse RewardsFirehouse Subs8.32Catering, Restaurants and LeisureBagel and Sandwich ChainsDeli DollarsJason's Deli8.03Catering, Restaurants and LeisureBagel and Sandwich ChainsBruegger's Bagels Inner CircleBruegger's7.96Catering, Restaurants and LeisureBagel and Sandwich Chainsmy Mike'sJersey Mike's Subs7.96Catering, Restaurants and LeisureBagel and Sandwich ChainsFreaky Fast RewardsJimmy John's7.87Catering, Restaurants and LeisureCasual Dining Restaurant ChainsHuddle PerksHuddle House9.52Catering, Restaurants and LeisureCasual Dining Restaurant ChainsBeef’s RewardsBeef'O'brady's9.05Catering, Restaurants and LeisureCasual Dining Restaurant ChainsP.F. Chang’s RewardsP.F. Chang's8.46Catering, Restaurants and LeisureCasual Dining Restaurant ChainsSteak ’n Shake Rewards ClubSteak 'n Shake8.24Catering, Restaurants and LeisureCasual Dining Restaurant ChainsFrequent Diner ClubLettuce entertain you8.05Catering, Restaurants and LeisureCasual Dining Restaurant ChainsFridays RewardsTGI Fridays7.99Catering, Restaurants and LeisureCasual Dining Restaurant ChainsDine RewardsBonefish Grill, Carrabba’s Italian Grill, Outback Steakhouse, …7.78Catering, Restaurants and LeisureCasual Dining Restaurant ChainsMy Red Lobster RewardsRed Lobster7.76Catering, Restaurants and LeisureCasual Dining Restaurant ChainsMy Chili’s RewardsChili's7.76Catering, Restaurants and LeisureCasual Dining Restaurant ChainsRed Robin RoyaltyRed Robin7.70Catering, Restaurants and LeisureCoffeehouse ChainsCaribou PerksCaribou Coffee8.09Catering, Restaurants and LeisureCoffeehouse ChainsDDperksDunkin' Donuts8.09Catering, Restaurants and LeisureCoffeehouse ChainsStarbucks® RewardsStarbucks7.98Catering, Restaurants and LeisureCoffeehouse ChainsTims RewardTim Hortons7.90Catering, Restaurants and LeisureCoffeehouse ChainsMcCafé RewardsMcDonald's7.48Catering, Restaurants and LeisureFast-Casual Restaurant ChainsTijuana Flats RewardsTijuana Flats9.03Catering, Restaurants and LeisureFast-Casual Restaurant ChainsNoodles RewardsNoodles & Company8.72Catering, Restaurants and LeisureFast-Casual Restaurant ChainsFreddy’s RewardsFreddy's Frozen Custard & Steakburgers8.30Catering, Restaurants and LeisureFast-Casual Restaurant ChainsMcAlister's RewardsMcAlister's Deli8.13Catering, Restaurants and LeisureFast-Casual Restaurant ChainsChipotle RewardsChipotle7.86Catering, Restaurants and LeisureFast-Casual Restaurant ChainsMoe RewardsMoe's Southwest Grill7.83Catering, Restaurants and LeisureFast-Casual Restaurant ChainsSmashClubSmashburger7.68Catering, Restaurants and LeisureFast-Casual Restaurant ChainsRotisserie RewardsBoston Market7.26Catering, Restaurants and LeisureFast-Casual Restaurant ChainsQdoba RewardsQdoba7.20Catering, Restaurants and LeisureFast-Casual Restaurant ChainsClub BajaBaja Fresh7.07Catering, Restaurants and LeisureFast-Food Restaurant ChainsLoco RewardsEl Pollo Loco8.69Catering, Restaurants and LeisureFast-Food Restaurant ChainsChick-fil-A OneChick-fil-A8.61Catering, Restaurants and LeisureFast-Food Restaurant ChainsPopeyes AppPopeyes8.15Catering, Restaurants and LeisureFast-Food Restaurant ChainsDairy Queen AppDairy Queen8.04Catering, Restaurants and LeisureFast-Food Restaurant ChainsSubway MyWay RewardsSubway7.74Catering, Restaurants and LeisureIce Cream and Frozen Yogurt StoresMy Cold Stone Club RewardsCold Stone Creamery7.98Catering, Restaurants and LeisureIce Cream and Frozen Yogurt StoresSweet RewardsBruster’s Real Ice Cream7.66Catering, Restaurants and LeisureIce Cream and Frozen Yogurt StoresDot Crazy! Rewards ClubDippin’ Dots6.64Catering, Restaurants and LeisurePizza ChainsMOD RewardsMOD Pizza8.35Catering, Restaurants and LeisurePizza ChainsPapa RewardsPapa John's Pizza7.98Catering, Restaurants and LeisurePizza ChainsHut RewardsPizza Hut7.82Catering, Restaurants and LeisurePizza ChainsPiece of the Pie RewardsDominos Pizza7.77Catering, Restaurants and LeisurePizza ChainsCPK RewardsCalifornia Pizza Kitchen7.61
Methodology
The 2021 ranking of America's Best Loyalty Programs was compiled based on the results of an independent survey of more than 4,000 U.S. customers who are members of loyalty programs of retailers or service providers in the United States. Customers were given the opportunity to evaluate various loyalty programs: in total, around 16,000 evaluations were collected. The survey period ran from October to November 2020.
We defined loyalty programs as all reward programs that provided the customer with a benefit when purchasing or using the products or services of the associated brands.
The survey was conducted on retailers and service providers from 43 categories, providing results for a broad spectrum of loyalty programs in traditional retail, online retail and service segments.
The awarded loyalty programs each received an above average overall score. The final assessment and rankings were based on six evaluation criteria:
1. Ease and Enjoyment: measures the value of the perks of being in the rewards program.
2. Benefit: measures whether the rewards are, in the customer's perception, worth being part of the program.
3. Overall satisfaction: measures whether personal expectations were fulfilled and whether the customer is satisfied with the experience of the loyalty program overall.
4. Customer support: measures the level of assistance provided to customers when signing up for the program or having trouble redeeming benefits.
5. Trust: measures the trust in the loyalty program around how they use the personal data provided through the program.
6. Recommendation: measures the likelihood of recommending the program to friends and family.
The full methodology is available here.
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